MLS Signs Long-Term Partnership With Polymarket

United States.– January 28, 2026 – www.zonadeazar.com Major League Soccer (MLS) announced a long-term partnership with Polymarket, naming the global prediction markets platform as an official partner across selected league competitions and events.

Overview

The agreement positions Polymarket as an official and exclusive prediction markets partner for MLS, including marquee events such as the MLS All-Star Game, the MLS Cup and other competitions managed under the league’s commercial framework.

The partnership reflects MLS’ ongoing strategy to integrate digital innovation and new forms of fan engagement into its ecosystem, enhancing how audiences interact with matches and competitions.

Details / Context

As part of the collaboration, MLS and Polymarket will work together to develop interactive digital experiences designed to complement live match viewing. These initiatives are expected to focus on real-time engagement tools and second-screen experiences that allow fans to follow predictive insights related to games and tournaments.

The agreement marks a significant step for MLS in adopting emerging digital formats that combine sports content, data and interactive participation, aligning with broader trends across the global sports entertainment landscape.

Future outlook

Looking ahead, the partnership is expected to support MLS’ broader growth strategy in North America and internationally, particularly as the league continues to expand its audience and digital footprint.

By incorporating prediction-based engagement models, MLS aims to strengthen fan interaction while exploring innovative approaches that enhance the overall sports viewing experience in a rapidly evolving digital environment.

🔗 Edited by: @_fonta www.zonadeazar.com