ICE Barcelona 2026: Interview with Pere Moliné, Head of Marketing Analytics at GiG

Spain.- January 29th 2026 www.zonadeazar.com From ICE Barcelona 2026, Pere Moliné detailed GiG’s new solutions based on AI, no-code frontend and advanced recommendation engines

At ICE Barcelona 2026, one of the most important gatherings on the global iGaming calendar, Pere Moliné, Head of Marketing Analytics at GiG, shared with Zona de Azar the company’s main innovations presented at this year’s show — all connected by a common thread: artificial intelligence applied in a real-world business context, operational efficiency and hyper-personalized player experiences.

In addition to leading marketing analytics, Moliné explained that he also works closely with the Business Development Department, supporting GiG’s expansion in Latin America and Spain, two strategic markets for the company.

See the interview below:

🤖 Artificial intelligence at the core

According to Moliné, the three major innovations GiG brought to ICE Barcelona 2026 are part of its broader ecosystem of AI-driven intelligent solutions.

🔹 GiG Assistant: operating the platform in seconds

The first innovation is the GiG Assistant, a tool that allows operators to interact directly with the entire platform — including the Sportsbook — through simple queries.

“It enables users to ask anything to the system, quickly access reports, create automated rules and save countless hours of operational work,” Moliné explained.

The assistant is designed to speed up decision-making and automate processes within minutes.

🔹 Excite: no-code frontend and rapid deployment

The second major innovation is Excite, an advanced frontend that enables operators to build and launch layouts without writing any code.

Thanks to this “no-code” solution, teams can design customized visual experiences and push them live quickly, delivering greater agility and commercial flexibility.

🔹 Recommendation engine 2.0: total personalization

The third innovation unveiled at ICE Barcelona is the upgraded game recommendation engine, now in its 2.0 version.

This technology allows operators to create fully personalized lobbies for each player and in every location, delivering experiences tailored to user behavior, preferences and local contexts.

“The result is a super hyper-personalized experience,” Moliné emphasized.

🚀 GiG’s current moment: innovation, growth and new regulated markets

When asked to define GiG’s present stage, Pere Moliné summarized it in five key concepts:

  • Product innovation

  • Next-generation Sportsbook

  • Real artificial intelligence solutions

  • Strong growth

  • Expansion into new regulated markets

In this area, he highlighted active developments in jurisdictions such as New Zealand, Alberta and Finland, among other emerging regulated territories worldwide.

🌍 GiG strengthens its global presence from ICE Barcelona

With these launches, GiG reinforces its commitment to technology focused on operational efficiency, advanced personalization and regulated-market expansion — further cementing its role as one of the most innovative suppliers in today’s iGaming ecosystem.

Edited by: @MaiaDigital www.zonadeazar.com

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