Globo And CazéTV Strengthen Partnerships For Brasileirão 2026

Brazil.– January 30, 2026 – www.zonadeazar.com The 2026 Brasileirão is shaping up to be one of Brazil’s most attractive sports products. With an extended calendar and strong commercial backing, Globo and CazéTV reinforce their positions through expanded sponsorship portfolios.

Overview

The 2026 Brazilian Serie A Championship represents a turning point in the organisation and commercialisation of national football. Scheduled to run from January 28 to December 2, the competition adopts an unprecedented calendar, ensuring year-round exposure for broadcasters, brands and audiences.

This structure supports a fragmented broadcasting model, where multiple media groups share transmission rights, expanding reach and multiplying commercial opportunities.

Details / Context

Grupo Globo remains the leading broadcaster of the Brasileirão, delivering coverage across free-to-air TV, pay TV, pay-per-view and digital platforms. For the 2026 season, the group will feature at least 16 sponsors across its channels, reinforcing a strong and diversified commercial model.

Major Brazilian brands are once again present, with betting operators maintaining a prominent role within football-related advertising.

CazéTV, meanwhile, continues its rise as a digital sports broadcaster. The platform will air 38 Brasileirão matches in 2026 and has secured 11 sponsors for its coverage, exceeding previous seasons and confirming growing market confidence in its model.

Key aspects

The extended Brasileirão calendar enables consistent brand activation throughout the year, offering greater predictability and sustained exposure. This approach benefits advertisers seeking long-term visibility rather than short campaign peaks.

The coexistence of traditional television and digital platforms reflects a hybrid consumption model, where audiences are spread across formats and devices. Media outlets capable of combining content, community and strong editorial identity gain strategic advantage.

Future outlook

Brasileirão 2026 is emerging as a key benchmark for South American football. Its extended schedule, multi-platform distribution and solid commercial backing point to a more mature and internationally aligned product.

For broadcasters, the challenge lies in maintaining audience engagement over a longer season. For brands, the opportunity is continuous exposure. For the industry as a whole, the focus is on consolidating football as a sustainable, premium media asset.

🔗 Edited by: @_fonta www.zonadeazar.com