ICE: Interview with Simón García Marketing Team Leader at Endorphina

Spain.– January 30th, 2026 – www.zonadeazar.com Simón García outlined Endorphina’s goals at ICE Barcelona 2026 and previewed future innovations

At ICE Barcelona 2026, Zona de Azar spoke with Simón García, Marketing Team Leader at Endorphina, who shared the company’s main objectives for this year’s show and the developments shaping its future roadmap.

During the interview, Simón explained that Endorphina arrived at ICE with three clear goals: strengthening its brand presence, presenting upcoming releases and reinforcing relationships with operators and strategic partners across the industry.

👉 Watch the full interview here:

🎯 Three key priorities at ICE Barcelona 2026

According to the executive, Endorphina focused on:

  • Strengthening its global brand positioning

  • Showcasing new product developments

  • Building strong industry connections

These pillars reflect the company’s strategy of combining creativity, technology and a strong commitment to responsible entertainment.

🎨 Innovation and new content

Simón highlighted Endorphina’s continued investment in innovative slot content, advanced mechanics and premium visual design, aimed at enhancing player engagement across regulated markets.

The company continues to deliver flexible solutions that help operators differentiate their offerings worldwide.

🌍 Endorphina’s global expansion

With growing presence across multiple jurisdictions, Endorphina keeps expanding internationally, supported by a constantly evolving creative and technical team.

Its certified games portfolio reinforces its position as one of the industry’s most dynamic suppliers.

🚀 A message for the Zona de Azar audience

To close, Simón shared an optimistic message for Zona de Azar readers: stay prepared, keep innovating and seize the opportunities in a fast-growing market.

A vision that captures Endorphina’s forward-looking approach to the industry.

🔗 Edited by: @MaiaDigital – www.zonadeazar.com

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