NBB Strengthens Sports Integrity Through Preventive Education
Brazil.– January 30, 2026 – www.zonadeazar.com Brazil’s National Basketball League advances integrity education to prevent match manipulation and protect professional competition.
Overview
Novo Basquete Brasil (NBB), organised by the National Basketball League (LNB), reinforces its commitment to sports integrity through a dedicated educational initiative focused on preventing match manipulation. The programme forms part of a broader strategy aimed at awareness, education and long-term protection of the sporting ecosystem, at a time when sports betting continues to expand across the region.
The session targets players, coaches, referees and club staff involved in Brazil’s top professional basketball competition. Its main purpose is to strengthen ethical values, promote responsible behaviour and provide practical guidance for recognising risks related to potential integrity breaches.
Details / Context
The workshop is led by Tiago Horta, Head of Integrity for Latin America at Genius Sports. Throughout the session, participants explore key integrity principles, individual responsibilities and the risks linked to improper conduct associated with betting activities.
The content places strong emphasis on the prohibition of betting on one’s own competitions, the protection of sensitive information and the obligation to report suspicious approaches. Real-world scenarios are used to illustrate early warning signs, including external pressure, irregular proposals and atypical sporting behaviour.
This initiative aligns with an international preventive model that prioritises education as the first line of defence against corruption, reflecting best practices adopted by leading professional leagues worldwide.
Specific topics
From an institutional perspective, the LNB highlights integrity as a shared responsibility involving leagues, clubs, athletes and strategic partners. Transparency and trust are positioned as essential pillars for the sustainable development of professional sport.
On the technological side, the role of betting monitoring systems and data analysis is acknowledged as a complementary tool for detecting irregular patterns. However, the programme underlines that technology alone is insufficient without informed and responsible human action.
From a social and educational standpoint, the initiative seeks to dismantle the myth of “easy money” linked to manipulation and to clearly communicate the sporting, legal and personal consequences of such practices. The educational approach focuses on prevention rather than punishment.
Future outlook
By implementing ongoing integrity education, NBB reinforces a growing regional trend towards proactive governance in professional sport. The league positions itself as a benchmark in Latin America for promoting a transparent and resilient competitive environment.
Looking ahead, these efforts contribute to stronger collaboration between leagues, operators, technology providers and regulatory bodies, enhancing confidence among fans, sponsors and stakeholders. Integrity evolves from an abstract concept into a daily practice supported by education, commitment and collective responsibility.
🔗 Edited by: @_fonta www.zonadeazar.com