Sportradar Drives Data-Driven, Emotion-Led Sports Advertising

Switzerland.- January 27, 2026 www.zonadeazar.com Ralf Ollig, VP Product Marketing & Advertising Services at Sportradar, explained how brands are reshaping their engagement strategies, moving from traditional ad exposure to more dynamic, relevant, and timely advertising approaches.

With major sporting events this year such as the Winter Olympics and the World Cup, opportunities for audience engagement are greater than ever. In this context, Sportradar’s omnichannel technology and live data activations enable brands to anticipate peak emotional moments and deliver personalized advertising content to fans.

This approach highlights how marketing technology can turn sports emotion into meaningful brand engagement.

Edited by @pererarte   www.zonadeazar.com