Optimove Launches Real-Time Loyalty and Content in iGaming

Israel.- February 06, 2026 www.zonadeazar.com Products presented at ICE 2026 address the challenges of content overload and the search for more sustainable retention strategies

During ICE 2026, Optimove announced the launch of two new global solutions focused on marketing in the iGaming sector: Optimove Loyalty and AI Content Decisioning (automated content decisioning). The products were developed to meet the challenges faced by operators in a scenario of increasing automation, growing content volume, and greater pressure for efficiency in acquisition and retention strategies.

“Advances in artificial intelligence have accelerated content creation at a pace that many operators are already struggling to keep up with. Launching these solutions now is strategic because it responds directly to this scenario, helping teams make more accurate decisions about what to communicate, when and to whom,‘ says Felipe Nadalini, Senior Account Executive at Optimove in Brazil. ’ICE was the natural venue for this announcement because it brings together operators and strategic partners in a direct exchange environment that encourages discussions based on concrete market challenges.”

Optimove Loyalty is a platform created to support operators in building loyalty programmes based on behaviour and continuous engagement, reducing dependence on financial bonuses as the main retention mechanism. The solution allows for the structuring of loyalty journeys aligned with the player’s life cycle, focusing on progression, recurrence, and long-term relationships.

AI Content Decisioning, an automated content decisioning solution developed as part of OptiGenie, Optimove’s artificial intelligence package, is designed to automate marketing message decisions. The tool uses real-time data to determine what content should be delivered to each customer, on which channel and at what time, in addition to performing continuous testing and optimisation. The goal is to increase the relevance of communications in highly dynamic environments, marked by rapid growth in message volume.

The two launches are now part of Optimove’s global portfolio and will be available to iGaming operators in different markets, focusing on data-driven acquisition, engagement and retention strategies and real-time execution.

About Optimove

Optimove is the creator of the Positionless Marketing concept and the #1 player engagement solution for iGaming and sports betting operators. Positionless Marketing frees marketing teams from the constraints of fixed roles, giving every professional the power to execute any marketing task instantly and independently. This approach has been proven to increase campaign efficiency by 88%, enabling teams to create more personalised and relevant experiences for their customers.

For the second consecutive year, Optimove has been recognised as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, thanks to its AI-driven decision-making, prescriptive insights and proven ability to orchestrate thousands of personalised campaigns in real time and across multiple channels. AI-driven marketing is a hallmark of the company’s visionary leadership.

By incorporating artificial intelligence into its platform as early as 2012, Optimove paved the way for today’s standard of Positionless Marketing. Its platform includes Optimove Engage and Orchestrate for decision-making and multichannel campaign orchestration; Optimove Personalise, a digital personalisation engine; and Optimove Gamify, a loyalty and gamification solution.

Today, its comprehensive suite of AI-powered solutions is at the forefront of marketing transformation, enabling marketers to optimise their workflows from insight to creation to optimisation. Optimove offers industry-specific and use case-specific solutions for major global consumer brands.

Edited by @pererarte   www.zonadeazar.com