Sportradar Expands Premium Cricket Services with Custom Bet Feature

Switzerland.– February 5, 2026 – www.zonadeazar.com  The new bet builder solution enhances personalized cricket betting experiences ahead of the Men’s T20 World Cup.

Overview

Sportradar announced the launch of Custom Bet, a new feature integrated into its Premium Cricket Services (PCS) portfolio, enabling operators to offer highly customized cricket betting options. The launch comes ahead of the Men’s T20 World Cup, one of the most widely followed sporting events on the global calendar.

Details / Context

Custom Bet is a flexible bet builder that allows bettors to create their own wagers by combining selections across player performances, team milestones, and match-specific events within a single bet slip. This significantly expands the depth of cricket betting markets, a sport that has traditionally posed trading and product complexity challenges.

Newly added markets include top batter and top bowler per innings and per match, highest scoring first over, highest opening partnership, and total fours and sixes in a match.

Technological impact

The feature will be available pre-match across all top-tier men’s T20 fixtures worldwide. Sportradar also confirmed that live betting integration is expected to be rolled out ahead of the next Indian Premier League (IPL) season, scheduled to begin in March.

Built on Sportradar’s industry-leading cricket APIs, Custom Bet can be seamlessly implemented by operators already using Sportradar cricket betting solutions, ensuring scalability, reliability, and operational consistency.

Key statements

Company representatives highlighted that cricket’s inherent complexity has historically limited the breadth of betting portfolios. With Custom Bet, Sportradar aims to transform that complexity into a competitive advantage by delivering richer, data-driven betting options at scale.

Future outlook

With the introduction of Custom Bet, Sportradar further strengthens its position as a strategic technology partner for operators seeking differentiation in regulated and competitive markets. The move underscores the industry’s continued shift toward personalized, data-powered betting experiences, particularly in high-growth sports such as cricket.

🔗 Editó: @_fonta www.zonadeazar.com