Esportes da Sorte Debuts as Sponsor of Natal Carnival

Brazil.- The brand promotes hydration, wellbeing, and urban art activations during the festivities, strengthening its presence at one of Northeast Brazil’s major cultural events.

Overview

Esportes da Sorte makes its debut as an official sponsor of the Natal Carnival 2026 with a series of activations focused on audience experience and care. The initiative is part of the company’s national strategy to maintain an institutional presence at Brazil’s main carnival celebrations.

Details / Context

Between February 6 and 17, the brand is present at strategic locations across the city, especially along Avenida Tenente Everaldo Borges de Moura — known as Avenida da Alegria, the main electric trio circuit — and in the Ponta Negra area.

At Avenida da Alegria, attendees have access to a refreshment gateway with water misting and inflatable structures that follow the flow of the celebration. In Ponta Negra, one of the highlights is an urban artistic intervention at Engorda, featuring a large carnival-themed sculpture, along with a fixed hydration point and giveaway distribution.

The company highlights that its participation in Natal follows a city-by-city planning strategy, respecting local cultural characteristics and prioritizing service-oriented experiences for attendees.

The sponsorship in Natal is part of Esportes da Sorte’s national platform for Carnival 2026, which includes official agreements with nine Brazilian cities, including seven state capitals, as well as strategic presences in traditional hubs such as Recife, Olinda, Salvador, São Paulo, and Rio de Janeiro.

Future perspective

Through this initiative, Esportes da Sorte strengthens its institutional engagement with popular cultural events, combining brand visibility with direct actions focused on public wellbeing during large-scale celebrations.

Edited by @pererarte   www.zonadeazar.com