Kambi to Power SuomiVeto for Finland’s Regulated Market Debut

Finland.- February 13, 2026 www.zonadeazar.com Kambi signs a long-term Turnkey Sportsbook agreement with SuomiVeto ahead of Finland’s transition to a licensing system in 2027.

Overview

Kambi Group enters into a strategic partnership with SuomiVeto, a new operator preparing to enter Finland once the country opens its regulated betting market in July 2027. The agreement positions Kambi’s Turnkey Sportsbook as the technological backbone for SuomiVeto’s market entry from day one.

Details / Context

SuomiVeto is led by the same team behind the successful launch of BetCity in the Netherlands, where Kambi previously supported the operator ahead of the Dutch market regulation in 2021. That collaboration enabled BetCity to rapidly establish itself as one of the country’s leading sportsbooks.

For Finland, SuomiVeto plans to replicate this proven approach, combining an ambitious marketing strategy with Kambi’s end-to-end sportsbook solution. The platform will provide advanced pricing and trading capabilities, strong compliance tools, extensive market coverage across sports and bet types, and flexible differentiation features.

Kambi’s experience in newly regulated markets and its scalable sportsbook infrastructure are expected to enable SuomiVeto to accelerate time-to-market and compete effectively from launch.

Future perspective

As Finland prepares to shift from a monopoly model to a licensed market, partnerships such as this highlight how international technology providers and experienced operator teams are positioning themselves early for market entry. The collaboration anticipates a competitive landscape where speed, compliance readiness, and product differentiation will be key success factors.

Zona de Azar® continues to report on the strategic movements shaping the evolution of the global and emerging iGaming ecosystem.

Edited by @pererarte   www.zonadeazar.com