Brazil: Criciúma Announces Betting House as Main Sponsor

Brazil.– 13 February 2026 – www.zonadeazar.com  Criciúma Esporte Clube has signed Bolsa de Aposta as its new main sponsor for the 2026 season in the Campeonato Brasileiro Série B, placing the brand in the prime position on the club’s shirt.

Overview

The sponsorship deal runs until the end of the year, with the potential for extension over two more seasons, and includes brand visibility at the Heriberto Hülse stadium and the Antenor Angeloni Training Centre.

Representatives of Bolsa de Aposta have emphasised that the partnership goes beyond shirt branding, aiming for a deeper engagement with fans and the community.

Details and Context

The agreement is considered one of the most significant in Criciúma’s recent history at the Série B level and reflects a broader trend of betting brands investing in football sponsorships across Brazil.

The club also highlighted its commitment to responsible gaming practices and user education in line with regulatory expectations.

Key Subtopics

1. Betting & regional football
Main sponsorships from betting operators continue to expand beyond top-tier leagues into lower divisions, reinforcing a commercial presence in diverse football markets.

2. Commercial impact
Premium shirt placement and visibility across club facilities offer substantial marketing value to the sponsor within a dedicated fan base.

3. Regulatory & social debate
The increasing involvement of betting houses in sports sponsorship fuels ongoing public discussion about responsible advertising and the relationship between gambling and football.

Future Outlook

Should the partnership extend beyond 2026, it may serve as a benchmark for similar agreements between betting companies and clubs competing outside Brazil’s top football tier.

🔗 Edited by: @_fonta www.zonadeazar.com