Argentina: City Center Strengthens Responsible Gaming

Argentina.– 13 February 2026 – www.zonadeazar.com  City Center Online launches “Decisions”, a campaign featuring Maxi Rodríguez and Ángel Di María, focused on awareness, maturity and the protection of minors in the digital environment.

Overview

City Center Online has unveiled a new institutional campaign under the concept “Decisions”, aimed at reinforcing its commitment to Responsible Gaming. The initiative features two iconic football figures from Rosario, Maxi Rodríguez and Ángel Di María, who deliver a message centred on conscious choices and personal accountability.

Through emotional storytelling, the campaign connects the athletes’ career-defining moments with the idea that every decision shapes the future. The parallel with gaming is clear: participation is a choice, but doing so responsibly is essential.

Details / Context

As the online gaming industry faces increasing regulatory scrutiny and societal expectations regarding player protection, City Center Online positions this campaign as more than a marketing initiative. It represents a reaffirmation of institutional responsibility.

Both players share personal stories of discipline, resilience and key decisions that influenced their professional journeys. This narrative reinforces the message that gaming should be approached with maturity and within defined limits.

The campaign highlights the strict prohibition of access to gambling for individuals under 18 and promotes the use of self-control tools such as deposit limits and responsible play features.

Specific Focus Areas

Minor Protection:
A central pillar of the campaign is preventing underage access to online gaming platforms, reinforcing compliance and verification measures.

Shared Responsibility:
While adult players ultimately decide to participate, operators must provide a secure and transparent environment supported by effective monitoring systems.

Institutional Commitment:
City Center Online integrates Responsible Gaming into its broader integrity framework, aligning its operations with best industry practices.

Future Perspective

“Decisions” reflects a broader industry evolution toward a more comprehensive integrity-based approach. By engaging respected public figures, the campaign amplifies its impact and contributes to a deeper conversation about responsible entertainment.

City Center Online emphasises that entertainment and responsibility are complementary values. When gaming operates within a regulated and transparent framework, it can coexist with discipline, awareness and personal responsibility.

🔗 Edited by: @_fonta www.zonadeazar.com