Exclusive Interview with Dmitry Smekhov, Digital Marketing Specialist at 1spin4win
Spain.- February 13, 2026 www.zonadeazar.com At ICE Barcelona 2026, Dmitry Smekhov, Digital Marketing Specialist at 1spin4win, presented the latest developments at 1spin4win, focusing on authenticity, new launches, and strategic feedback.
As part of ICE Barcelona 2026, one of the most important events on the global iGaming calendar, Zona de Azar spoke with Dmitry Smekhov, Digital Marketing Specialist at 1spin4win, who detailed the three main objectives the company set for itself for this edition of the fair.
From the stand, Smekhov explained that 1spin4win’s participation in ICE was marked by a clear strategy: to present its new launch, strengthen ties with strategic partners, and gather key feedback to continue optimizing its operations.
See the interview below:
🎯 Three strategic objectives at ICE 2026
According to Smekhov, the company arrived in Barcelona with a specific roadmap:
1️⃣ Officially present its new slot Lucky Arena Hold & Win
2️⃣ Meet with its strategic partners to consolidate relationships
3️⃣ Gather as much feedback from the market as possible
“We greatly value our partners and want to maintain strong relationships with them. In addition, we are always trying to improve our operations, which is why feedback is key,” he explained.
🎰 Lucky Arena Hold & Win: a classic reinvented
The main innovation presented at ICE was Lucky Arena Hold & Win, a new slot based on the classic Hold & Win mechanic, but with a fresh approach.
Smekhov highlighted that the game combines:
- Proven mathematics
- Market-recognized mechanics
- A completely reimagined aesthetic and style
It is a proposal that maintains the solid foundation demanded by operators, but with a fresh and dynamic visual identity that seeks to enhance player engagement.
“It’s our latest release, with a new style and proven mathematics. We’re sure it will be a lot of fun,” he said.
📊 Development of new case studies and knowledge sharing
In addition to the new slot, 1spin4win brought a series of new case studies to ICE, an area the company is actively developing.
The goal is clear: to share more knowledge with customers, partners, and even competitors, strengthening the exchange of information within the ecosystem.
This strategy reinforces the brand’s positioning as a provider that not only develops games but is also committed to transparency and continuous learning.
✨ Authenticity as a differentiator in a world saturated with content
At the end of the interview, Dmitry Smekhov left a direct message for Zona de Azar readers and viewers:
“In today’s world, full of endless content, we believe that authenticity is gold.”
Under this premise, 1spin4win maintains its focus on creating slots that are:
✔️ Fair
✔️ Transparent
✔️ Attractive to players
With this philosophy, the company seeks to establish itself as a provider that combines creativity, solid mathematics, and a clear vision of what players really value in today’s digital environment.
🌍 1spin4win strengthens its position at ICE Barcelona 2026
Participating in ICE Barcelona 2026 allowed 1spin4win to present its new flagship product, strengthen strategic relationships, and consolidate its culture of continuous improvement based on real market feedback.
With authenticity as its core value and an expanding portfolio, the company continues to focus on sustainable growth within the competitive global iGaming ecosystem.
✍️ Edited by: @MaiaDigital 🌐 www.zonadeazar.com