SCCG And +55 Sign Strategic Partnership For Brazil

Brazil.– February 20, 2026 – www.zonadeazar.com  Global firm SCCG Management announced a strategic partnership with Brazilian consultancy +55 to accelerate its positioning in the regulated iGaming market in Brazil, in a move that reflects the new stage of structuring and professionalization of the sector in the country.

Overview

The alliance combines SCCG’s international network, business development capabilities and global expansion expertise with +55’s local market intelligence, institutional presence and commercial execution within the Brazilian ecosystem.
The agreement is designed to facilitate the entry of operators, suppliers and technology platforms into the newly regulated environment, connecting global demand with concrete opportunities in the market.

Brazil is no longer a future opportunity — it is now an operational and highly competitive territory. In this context, direct-entry models without a local structure are losing ground to partnership-based strategies that provide market intelligence, strategic relationships and execution capacity.

Details / Context

The partnership focuses on B2B business development across key verticals such as:

• online sports betting

• online casino

• technology and platforms

• consulting and growth services

• commercial agreements and international expansion

SCCG contributes with:

• investment opportunity identification

• mergers and acquisitions strategy

• market entry planning

• connections with global operators

• new market development

Meanwhile, +55 acts as the local partner responsible for:

• regulatory framework interpretation

• stakeholder access

• strategic networking

• in-country commercial execution

• cultural and operational market adaptation

This model reduces entry timelines, minimizes regulatory risks and accelerates revenue generation in a scenario that demands compliance, local presence and deep consumer understanding.

Specific subtopics

Professionalization of the Brazilian market
This move confirms that Brazil is entering a structural consolidation phase, where business infrastructure, strategic consultancy and expansion services become as relevant as direct brand operations.

A new standard for market entry
Partnerships with local players are no longer a competitive advantage — they are becoming a mandatory condition in the regulated environment.

Brazil as a regional hub
The country is positioning itself as the main decision-making center for iGaming in Latin America, attracting global consultancies seeking permanent operational bases.

Strengthening of the B2B ecosystem
This is not an operator launch — it is a sign of the growing importance of the business infrastructure that supports the industry’s expansion.

Future outlook

The partnership between SCCG and +55 anticipates a new competitive phase in Brazil in which execution speed, access to strategic relationships and the ability to navigate the regulatory environment will be decisive factors.

As more international operators and suppliers target the country, agreements between global structures and local partners will multiply, consolidating a hybrid model that combines international reach with in-territory operations.

In this scenario, Brazil is not only the largest market in the region in terms of volume, but also the main center for business development, innovation and strategic decision-making for the future of iGaming in Latin America.

🔗 Edited by: @_fonta www.zonadeazar.com