Optimove Strengthens Presence in Brazil at SBC Summit Rio 2026

🇧🇷 Brazil.– March 4, 2026 – www.zonadeazar.com Optimove, creator of Positionless Marketing and recognized as a leading player engagement solution for iGaming operators, is reinforcing its presence in Brazil at SBC Summit Rio 2026, taking place March 3–5 at Riocentro in Rio de Janeiro — one of the most important industry gatherings in the country.

The company’s focus at the event includes player retention, operational maturity and strategic use of technology in a regulated, highly competitive environment.

World Cup 2026 as a Strategic Test

On April 4, Felipe Costa Nadalini, Optimove’s Senior Account Executive for Latin America, is participating in the panel “World Cup 2026: The Starting Point for the Regulated Market”, highlighting that the tournament will serve as a major turning point for the Brazilian landscape, generating acquisition spikes and volume but also long-term retention challenges via data, automation and responsible personalization.

Nadalini emphasized that operators structurally prepared in data and relationship strategies will be better positioned post-World Cup.

Product Demos and Technology Showcase

Optimove operates a dedicated stand at the summit, offering practical demonstrations of its platform with emphasis on data consolidation, journey automation and large-scale personalization — capabilities seen as essential as the Brazilian market enters a phase of consolidation and competitive differentiation.

Rafael Alessi, Senior Account Executive at Optimove, noted that regulatory advancement in Brazil demands stronger data structuring and relationship-oriented strategies to sustain long-term competitive advantages.

Networking and Women in Gaming

In addition to technical activities, Optimove plays an active role in industry networking. The company hosts a Happy Hour sponsored with AMIG (Association of Women in the Gaming Industry), fostering female presence and leadership within the sector.

Optimove also organizes an exclusive dinner for clients and partners at the Pobre Juan restaurant, rounding out its agenda with discussions on strategic moves for Brazil’s iGaming market in 2026.

🔗 Edited by: @_fonta www.zonadeazar.com