ABC-Bet Warns: Advertising Ban Could Boost Illegal Betting
Brazil.– March 05, 2026 – www.zonadeazar.com The Brazilian Association of Betting Houses (ABC-Bet) has warned that banning betting advertising could weaken the regulated market and potentially benefit illegal operators.
Overview
The statement comes amid debate over Bill No. 3,563/2024, currently under discussion in Brazil’s Congress, which proposes a complete ban on advertising for fixed-odds betting in the country.
According to the association, such a measure could undermine consumer protection and the sustainability of the regulated industry.
Advertising as a market identifier
ABC-Bet argues that advertising plays an essential role in helping bettors identify licensed operators.
If licensed brands are unable to communicate their services, the association warns that bettors may struggle to distinguish legal platforms from illegal ones, potentially driving traffic toward unregulated operators.
A recently established regulatory framework
The organisation also emphasised that Brazil’s federal sports betting regulation has been in force for just over one year, following extensive institutional debate.
Licensed operators must comply with strict rules, including:
- Restrictions on advertising to minors
- Mandatory responsible gambling messaging
- Regulatory compliance and monitoring requirements
Industry implications
ABC-Bet believes that a total advertising ban could weaken the regulated ecosystem and reduce transparency in the market.
The association also warns that restricting licensed operators’ communication could indirectly push players toward offshore or illegal betting platforms.
Future outlook
The organisation concluded that policymakers should prioritise stronger enforcement and action against illegal operators, rather than dismantling the communication channels used by licensed companies.
The discussion around advertising, regulation and consumer protection remains one of the most sensitive topics shaping Brazil’s betting market.
🔗 Edit: @_fonta www.zonadeazar.com