Fast Track Promotes CRM Education with Immersive Workshop in São Paulo

Brazil.- 11th March 2026 www.zonadeazar.com Within the framework of SBC Summit Rio 2026, held from March 3 to 5 at the Riocentro Convention Center in Rio de Janeiro, Zona de Azar interviewed Muriel Le Senechal, Regional Commercial Manager LATAM at Fast Track, who shared details about the immersive CRM workshop the company will host in Brazil.

The educational event will take place on March 18 and 19 in São Paulo and aims to provide operators with advanced knowledge on CRM strategies, player retention, and data-driven decision-making.

During the interview, Le Senechal explained that the first year of Brazil’s regulated betting market was essential for companies to better understand the new landscape. However, she emphasized that the next stage for operators will depend heavily on their ability to retain players and build long-term loyalty.

According to the Fast Track executive, many companies still focus primarily on acquisition strategies, while retention and customer relationship management (CRM) will be critical for sustainable growth in the market.

The workshop in São Paulo has been designed as an immersive and hands-on training experience, allowing participants to learn both fundamental CRM concepts and advanced strategies that have already proven successful in more mature markets such as Europe.

Find the complete interview as follows:

Among the topics that will be addressed during the two-day workshop are:

• Player retention and reactivation strategies

• Optimization of CRM campaigns and bonus strategies

• Data analytics and predictive insights

• Artificial intelligence and gamification in player engagement

• Strategic preparation for major sporting events such as the World Cup

The training program is specifically designed for operators and CRM professionals responsible for managing player engagement strategies, and it will focus on strategic knowledge rather than showcasing Fast Track’s technology.

Participants will also receive a certification confirming their knowledge of CRM strategies applied to the gaming industry.

Le Senechal also highlighted that the São Paulo workshop represents the first step in a broader educational initiative for Latin America, as the company plans to expand similar programs across the region in the coming months.

Edited by: @MaiaDigital www.zonadeazar.com