SOFTSWISS Strengthens Its Leadership at BiS SiGMA 2026
Brazil.– 17 March 2026 – www.zonadeazar.com SOFTSWISS is emerging as one of the leading names at BiS SiGMA South America 2026 after taking on the role of main partner for the São Paulo event, further reinforcing its long-term strategic commitment to Latin America and especially to Brazil’s regulated market.
Overview
SOFTSWISS’ presence at BiS SiGMA South America 2026 represents another major step in the company’s regional expansion. Arriving as the event’s main partner, the group is positioning itself at the centre of one of the most relevant iGaming gatherings in Latin America.
As Brazil continues to attract the industry’s attention following the advancement of its regulatory framework, SOFTSWISS is using the event to underline its ambition of becoming a key technological ally for operators seeking sustainable growth in a regulated and transparent environment.
Details / Context
One of the most anticipated moments will be the opening ceremony, which is expected to feature Eman Pulis, founder of SiGMA Group, Rubens Barrichello, non-executive director for Latin America at SOFTSWISS, and Brazilian authorities.
Following Barrichello’s memorable appearance at last year’s edition, expectations are especially high for 2026. This time, SOFTSWISS is preparing an even stronger opening presence, built around a motorsport-inspired concept focused on precision, teamwork, engineering and performance.
That message will also be reflected at the company’s stand, where visitors will be invited to challenge Barrichello in a virtual racing simulator based on the iconic Interlagos circuit.
Specific subtopics
Brazil as a strategic priority
SOFTSWISS is making it increasingly clear that Latin America is no longer just an emerging opportunity. For the company, Brazil now stands as a central strategic market thanks to its scale, momentum and regulatory evolution.
The certification of core products for the Brazilian market, alongside the company’s recent association with ANJL, reinforces its intention to play an active role in supporting a stronger, more transparent and sustainable gaming ecosystem in the country.
Innovation and technology driving growth
The SOFTSWISS portfolio includes casino platform solutions, sportsbook services, game aggregation, affiliate management technology and jackpot tools. This broad ecosystem gives operators access to an integrated structure for launching, managing and scaling iGaming businesses in regulated jurisdictions.
Its participation at BiS SiGMA is therefore not only about visibility. It is also about demonstrating operational capability, product maturity and the technological strength needed to support market expansion.
A strong alliance with SiGMA
SOFTSWISS’ long-standing relationship with SiGMA once again takes centre stage in this edition. More than a sponsorship presence, the partnership signals a shared vision for Latin America’s future: market maturity, institutional development and sustainable investment.
Future outlook
SOFTSWISS’ prominent role at BiS SiGMA South America 2026 shows that the race for leadership in Latin America is now being fought across every dimension of the industry: regulation, technology, market presence, partnerships and live experience.
With Brazil at the heart of the conversation and São Paulo hosting one of the sector’s most important events, SOFTSWISS is sending a clear message to the market: it does not merely want to participate in the region’s transformation — it wants to help drive it.
🔗 Edited by: @_fonta www.zonadeazar.com