Sportradar Expands German Football Rights With DFB Deal

Germany.– March 25, 2026 – www.zonadeazar.com  Sportradar has secured an expanded multi-year agreement with the German Football Association (DFB), strengthening its global portfolio by acquiring enhanced betting data and streaming rights for one of Germany’s most prestigious football competitions.

Overview

The new agreement between Sportradar and the DFB significantly expands the company’s rights related to the DFB-Pokal, Germany’s premier domestic cup competition, reinforcing its position as a global leader in sports data and betting services.

Details / Context

Under the renewed deal, Sportradar obtains exclusive betting data and audiovisual streaming rights for the DFB-Pokal worldwide outside the DACH region (Germany, Austria, and Switzerland), along with non-exclusive global media data rights.

The agreement, which begins with the 2026/2027 season, covers all 63 matches played annually in the competition.

This marks the first direct agreement between Sportradar and the DFB specifically focused on the DFB-Pokal, building on a longstanding partnership that previously included content production and editorial services.

Additionally, the deal introduces “skeletal data” technology for the first time in the competition, enabling more advanced fan engagement tools and betting products.

Impact

The expansion strengthens Sportradar’s already extensive football rights portfolio, which includes partnerships with major organizations such as FIFA, UEFA and leading leagues worldwide.

It also enhances the company’s ability to deliver next-generation betting products, including micro-markets and real-time player-based betting experiences, supporting operators in increasing engagement and revenue.

For the DFB, the partnership improves the global distribution of its media and betting rights, unlocking new commercial opportunities while maintaining high standards of integrity.

Future Outlook

With global demand for football betting expected to continue growing, agreements like this highlight the increasing importance of data, streaming and technology in the sports ecosystem.

Sportradar is expected to continue expanding its rights portfolio and leveraging AI-driven solutions to create more immersive and personalized experiences for both fans and betting operators.

🔗 Editó: @_fonta www.zonadeazar.com