SOFTSWISS Launches Fixed-Odds Prediction Markets

Brazil.– April 7, 2026 – www.zonadeazar.com SOFTSWISS has introduced a new B2B solution: fixed-odds prediction markets, designed to expand product offerings and enhance user engagement within the iGaming sector.

Overview

The new “Prediction Markets” feature allows operators to offer betting opportunities on specific events using fixed odds, combining elements of traditional betting with the flexibility of prediction-based formats.

This innovation strengthens the company’s position in a highly competitive market where product differentiation is essential.

Details / Context

The solution is built for seamless integration into casino and sportsbook platforms, enabling operators to diversify their portfolios.

Unlike traditional prediction markets, where prices fluctuate dynamically, this model introduces fixed odds, providing clarity and consistency for users.

This approach simplifies the experience and aligns it more closely with conventional betting structures, while still allowing for innovative event-based wagering.

The launch comes at a time when prediction markets are gaining traction globally as a new engagement tool in the iGaming ecosystem.

Key topics

Product innovation
Fixed-odds prediction markets represent a hybrid evolution between betting and forecasting models.

User experience
Simplified mechanics make the product more accessible to a broader audience.

Operator value
Enhances retention, engagement and monetisation opportunities.

Global trend
Prediction markets are emerging as a key growth area in iGaming.

Future outlook

The launch coincides with a broader industry debate around prediction markets.

While some stakeholders raise concerns about integrity risks, technology providers continue to innovate with more structured and transparent solutions.

Fixed-odds models may offer a balanced approach, supporting sustainable growth and regulatory alignment in the evolving iGaming landscape.

🔗 Editó: @_fonta www.zonadeazar.com