InsightPlay Strengthens LATAM with New Commercial Director

Latin America.– April 8, 2026 – www.zonadeazar.com  The expansion of artificial intelligence in iGaming takes another step forward as InsightPlay.ai appoints Diego Van Meerbeke as Commercial Director to drive growth across Latin America and regulated markets.

Overview

The appointment reflects a clear strategy to scale commercial operations in one of the most promising regions for global iGaming. Latin America continues to emerge as a high-growth market where technological adoption is accelerating and business opportunities are expanding rapidly.

In this context, InsightPlay.ai aims to position itself as a key player in AI-driven engagement, focusing on enhancing the relationship between operators and users.

Details / Context

Diego Van Meerbeke joins the company with a strong track record in iGaming and digital media. At Better Collective, he led commercial operations across Spanish-speaking Latin America, driving revenue growth in a competitive affiliate landscape.

His career also includes roles at The Walt Disney Company and ESPN, where he developed expertise in sales, partnerships, and commercial strategy.

This combination of experience across media and operators is particularly valuable in an industry that is rapidly evolving toward more sophisticated user engagement models.

Specific subtopics

InsightPlay.ai focuses on leveraging AI to manage real-time interactions between brands and users. Its platform can handle thousands of conversations daily across voice, messaging, and digital channels, improving onboarding, reactivation, and retention outcomes.

This represents a shift in the industry’s focus. While iGaming has traditionally prioritised user acquisition, the next competitive frontier lies in retention and lifetime value optimisation.

In his new role, Van Meerbeke will lead commercial strategy, build operator partnerships, and drive enterprise deals as the company expands across Latin America, North America, Europe, and Asia.

Additionally, the technology’s applicability extends beyond iGaming, with potential use cases in other industries where real-time engagement directly impacts revenue.

Future outlook

This appointment highlights a broader structural shift in iGaming: the transition from acquisition-focused models to strategies centred on engagement, retention, and user experience.

Latin America stands out as an ideal environment for this transformation, given its rapid digital adoption and expanding market dynamics.

The key challenge will be converting technological adoption into measurable business outcomes, ensuring that AI not only automates processes but also delivers real value to users.

The message is clear: in the next phase of iGaming, acquiring users is no longer enough—the real competitive edge lies in how they are engaged and retained.

🔗 Editó: @_fonta www.zonadeazar.com