Córdoba’s Lottery Integrates eCommerce and Services into Agencies

Argentina.– April 9, 2026 – www.zonadeazar.com  Córdoba’s Lottery is transforming its agency network through agreements with Mercado Libre and TECNOINT, turning traditional outlets into multifunctional service centres.

Overview

The transformation of the retail channel in Argentina’s gaming sector is gaining momentum as Córdoba’s Lottery redefines the role of its agencies.

Through strategic partnerships, the organisation is building a hybrid model combining gaming, logistics and everyday services.

Details / Context

The agreements are part of a broader transformation plan covering thousands of agencies across the province.

Through Pickit, Mercado Libre enables agencies to operate as parcel collection points, creating a distributed logistics network that improves accessibility for online shoppers.

Meanwhile, the partnership with TECNOINT introduces transport-related services, including ticket sales and card recharges for intercity travel.

This significantly expands the agencies’ value proposition beyond gaming activities.

Key Topics

Retail transformation

Agencies evolve into multifunctional service hubs.

Digital ecosystem integration

Partnership with Mercado Libre connects agencies to eCommerce logistics.

Revenue diversification

New services enhance financial sustainability.

User experience

The model simplifies access to multiple services in one location.

Future outlook

This initiative reflects a broader industry trend: redefining physical channels in a digital-first environment.

The convergence of gaming, logistics and services positions agencies as key nodes in local economies, shifting their role from transactional to strategic.

🔗 Editó: @_fonta www.zonadeazar.com