Genius Sports Appoints Tony Marlow as Global CMO

United States.– April 10, 2026 – www.zonadeazar.com  Genius Sports appoints Tony Marlow as Chief Marketing Officer to lead global marketing, communications and brand strategy as the sports ecosystem expands.

Overview

Genius Sports announced the appointment of Tony Marlow as Chief Marketing Officer, joining the executive team to lead global marketing, communications and brand strategy.

The company continues expanding its role as a platform connecting sports, betting, media and advertising ecosystems.

Details / Context

Mark Locke, CEO of Genius Sports, stated:

“We are the operating system of sport, with the infrastructure to create value across every part of the ecosystem. As the industry converges across data, media, betting and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership and our ability to accelerate growth.”

Tony Marlow brings extensive experience building high-growth marketing organisations at the intersection of media, technology and advertising.

Subtopics

Professional background

Prior to joining Genius Sports, Marlow served as:

• Chief Marketing Officer at LG Ad Solutions
• CMO at Integral Ad Science
• CMO at Data Axle
• Head of B2B marketing at Yahoo

Strategic vision

Tony Marlow stated:

“The live moment economy is already here, and sport can deliver even greater value to fans and brands by engaging in the moments that matter most. This creates value across the ecosystem while improving the fan experience.”

Future outlook

Marlow will lead the company’s global go-to-market strategy, focusing on:

• Leagues and federations
• Broadcasters and streaming platforms
• Betting operators
• Brands and advertisers

This appointment reflects Genius Sports’ continued investment in leadership as it expands globally, driven by real-time data and the live moment economy.

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