B2B Regulation Aims to Strengthen Brazil’s Betting Market
Brazil.- 6 August 2026 | www.zonadeazar.com The regulation of B2B suppliers represents a new stage in the consolidation of Brazil’s fixed-odds betting market by extending oversight to technology companies providing services to licensed operators.
The proposal is being considered through a public consultation launched by the Ministry of Finance’s Secretariat of Prizes and Betting. Individuals and companies may submit contributions during a 45-day period ending on 9 September 2026.
News Details
The proposal covers white-label platform suppliers, game developers, identity verification and Know Your Customer services, data companies and other providers considered essential to regulated betting operations.
The future framework is intended to establish minimum criteria for demonstrating the operational, technological and financial capabilities of these businesses.
It also seeks to strengthen legal certainty and provide broader supervision of the infrastructure supporting Brazil’s regulated betting market.
Industry Context
Speaking during the “Advancement of B2B Licensing in Brazil” panel at GAT Expo São Paulo 2026, Cactus Gaming CEO Thiago Garrides said the regulation could professionalise the entire technology supply chain.
Expected benefits include greater protection for operators and customers, increased transparency, improved operational traceability and lower operational and reputational risks.
The measure could also encourage higher standards of governance, internal controls and regulatory compliance.
However, adapting to the new requirements will demand additional investment from some suppliers, particularly across compliance processes, certification, risk management and technology infrastructure.
Statements
Thiago Garrides described B2B regulation as one of the most important developments in the evolution of Brazil’s betting market because it would turn technology, governance and compliance into fundamental operating requirements.
He acknowledged that stronger obligations would create challenges for some companies but argued that the process would enhance the industry’s credibility and bring Brazil closer to the practices adopted by more mature international jurisdictions.
Garrides also highlighted the public consultation as an opportunity to establish a balanced framework that supports innovation without compromising operational integrity or legal certainty.
Next Steps or Impact
The Secretariat of Prizes and Betting will receive submissions from companies, associations, specialists and members of the public until 9 September.
Once the consultation closes, the Government will evaluate the contributions before publishing the definitive rules applicable to B2B suppliers.
The new framework could raise entry barriers, increase initial compliance costs and favour companies with more established technological and corporate structures.
At the same time, it could strengthen confidence in the industry, improve customer protection and consolidate Brazil as one of Latin America’s leading regulated betting jurisdictions.
Editó: @fonta
