ANJL Backs National Campaign Against Illegal Betting
Brazil.- 28 August 2026 | www.zonadeazar.com The Associação Nacional de Jogos e Loterias has announced its support for “Todos Contra o Ilegal”, an awareness initiative designed to warn Brazilian consumers about the risks associated with betting platforms operating outside the regulated market.
The campaign brings together athletes, former sportspeople, commentators and influencers and aims to improve identification of licensed operators, encourage reporting and expand the information available to players.
Focus on the Unregulated Market
The main objective of “Todos Contra o Ilegal” is to distinguish platforms authorised by Brazil’s Federal Government from betting websites operating without regulatory approval.
The initiative seeks to improve public awareness of the risks associated with illegal operators and promote a safer regulated gambling environment.
ANJL Joins Initiative
ANJL confirmed that it will support the campaign’s activities.
The association considers the movement aligned with its objectives of:
- Protecting consumers.
- Encouraging reports of illegal activity.
- Promoting responsible gambling.
- Improving identification of regulated operators.
- Combating illegal betting supply.
The organisation also intends to help broaden the campaign’s public reach.
Sports and Entertainment Personalities
The initiative features several high-profile personalities in Brazil.
Participants include:
- Cafu, captain of Brazil’s 2002 World Cup-winning team.
- Felipe Melo.
- Neto.
- Rico Melquiades.
Those involved are publishing content focused on the risks of unregulated betting and the importance of responsible gambling.
Statements
ANJL President Plínio Lemos Jorge said the association decided to support the movement because it considers public awareness of the unregulated market essential.
He highlighted that numerous public figures are already publishing videos addressing illegal-market risks and responsible gambling.
Lemos Jorge also expects participation in the campaign to continue growing.
77,000 Followers
The movement already has approximately 77,000 Instagram followers.
In addition to its social-media presence, the campaign operates a YouTube channel and a dedicated website providing information about the betting market.
Its strategy combines social networks, audiovisual content and practical consumer-information tools.
Identifying Illegal Platforms
One of the campaign’s main resources explains how players can distinguish a legal platform from an unauthorised betting website.
The initiative provides guidance enabling consumers to verify whether a particular business forms part of Brazil’s regulated market.
This is intended to reduce the likelihood of players using platforms that are not subject to official supervision.
Official List of Regulated Operators
The campaign also provides access to the official list of operators authorised by Brazil’s Ministry of Finance.
Players can use this information to check whether a platform holds federal approval to offer fixed-odds betting.
Operator verification has become an increasingly important component of Brazil’s strategy against illegal gambling.
Self-Exclusion Information
“Todos Contra o Ilegal” also provides information about self-exclusion mechanisms.
These tools allow players to voluntarily restrict their access to betting platforms as a preventive and control measure.
Including these resources links the fight against illegal betting with wider responsible-gambling policies.
Awareness as Regulatory Tool
The initiative represents an approach that complements traditional enforcement and website-blocking measures.
Alongside direct action against illegal operators, the regulated sector is seeking to reduce demand for these platforms through public education.
The underlying principle is that consumers who can identify an illegal operator are better positioned to avoid it.
Industry Context
Brazil has operated a federally regulated fixed-odds betting market since January 2025.
One of the key challenges since launch has been the continued presence of companies offering gambling services without authorisation.
Efforts to combat the illegal market now involve regulators, licensed operators, industry associations, financial institutions, technology providers and digital platforms.
Next Steps or Impact
ANJL will continue working with “Todos Contra o Ilegal” to increase the campaign’s reach and strengthen its awareness initiatives.
The movement is expected to attract additional public figures and expand distribution of information helping consumers identify illegal platforms and adopt responsible-gambling practices.
The campaign reinforces an approach based not only on disrupting illegal supply but also on giving consumers the information required to remain within the regulated market.
Editó: @fonta
