BETBY Launches SlotBets to Bridge Sportsbook and Casino

Malta.- 10 September 2026 | www.zonadeazar.com BETBY has introduced SlotBets, a new product transforming live sports action into a betting experience inspired by slot mechanics.

The proposition introduces a new category known as SlotBets Games and is designed to narrow the gap between sportsbook and casino audiences through rapid betting rounds directly linked to real sporting events.

The company describes the new format as “slotbetting”.

15-Second Betting Rounds

SlotBets operates through 15-second betting rounds.

Each outcome is determined by real action taking place during the underlying sporting event.

The experience incorporates familiar casino mechanics including:

  • Reels.
  • Winning combinations.
  • Multipliers.
  • Rapid outcomes.

Unlike RNG-based casino products using sports themes, the live match itself acts as the engine driving the game.

SlotBasketball as First Application

The first SlotBets product based on a real sport is SlotBasketball.

Each 15-second round is divided into three five-second windows.

Each window represents one of the game’s three reels.

The system records the highest-value event taking place during each interval.

Events Determine the Reels

Possible reel outcomes include:

  • Three-point basket.
  • Two-point basket.
  • Missed shot.
  • Foul.
  • Period with no action.

At the end of the 15-second cycle, the three reels form a combination.

The relevant payout is then determined according to the game’s paytable.

Real Sport Determines the Outcome

A central characteristic of SlotBets is that outcomes are not generated independently from the sporting event.

Every play occurring during the match can influence the experience.

Sport therefore acts not simply as visual decoration but as a fundamental part of the underlying mechanic.

Bringing Casino Players into Sports

BETBY developed SlotBets to address one of the industry’s longstanding challenges: enabling natural crossover between casino and sportsbook audiences.

Casino-first players can interact with sport using concepts they already understand, including reels, combinations and rapid results.

This reduces the need to first learn traditional sports betting markets.

New Experience for Sports Bettors

Traditional sportsbook users also receive a different way to engage with a match.

SlotBets provides fast and continuous interaction directly linked to live action.

The product can be incorporated into the match tracker, turning what has traditionally been an informational feature into an interactive experience.

Statements

BETBY Director of Innovation and R&D Kirill Nekrasov explained that the concept began with a simple question: why should a casino player first become a sports betting expert before being able to enjoy wagering on sport?

The objective was to build something immediately understandable while ensuring the experience remained genuinely driven by the live event.

He highlighted that every basket, missed shot, foul, interruption or period without action can influence the SlotBet in real time.

Building a New Category

BETBY believes SlotBets can develop beyond a single product.

The company wants SlotBets Games to establish:

  • Proprietary mechanics.
  • Dedicated terminology.
  • New player behaviours.
  • Distinct expectations among users.

Its ambition is to build a category with its own identity, similar to the way Crash Games developed as a recognised gaming vertical.

Basketball Chosen First

Basketball was selected as the first real-sport implementation because of its naturally fast pace and constant flow of meaningful events.

The sport offers numerous potential outcomes within short time windows.

Periods where play stops are also incorporated into the experience.

Pause Bonus

SlotBasketball includes a Pause Bonus feature.

Certain interruptions in play can contribute towards an additional prize multiplier.

This keeps the product interactive even when sporting action temporarily stops.

Expansion into Esports

BETBY is also developing SlotBets products around esports content available on a 24/7 basis.

Planned titles include:

  • eSlotSoccer.
  • eSlotCricket.
  • eSlotHockey.
  • eSlotPingPong.

Continuous availability is intended to complement traditional sporting calendars during quieter periods.

Operator Benefits

For operators, SlotBets is positioned as a cross-vertical opportunity between sportsbook and casino.

BETBY expects the format to support:

  • Increased engagement.
  • Higher betting frequency.
  • Improved retention.
  • Player migration between sportsbook and casino.
  • Additional monetisation of live events.

The solution creates a new way to extract value from existing sporting content.

iFrame Integration

SlotBets can be integrated through an iFrame.

Operators can deploy the product:

  • Inside the sportsbook.
  • Within the casino.
  • Across both verticals simultaneously.

This flexibility allows positioning to be adapted to each platform’s structure and commercial strategy.

Land-Based Casino Potential

BETBY also sees potential for the product within physical casinos.

Its slot-inspired interface could allow operators to introduce sports-based content into casino environments through a format already familiar to casino-first players.

The company believes this could create new convergence opportunities between land-based gaming and sport.

More Interactive Match Trackers

Another potential application involves areas currently occupied by passive match trackers.

BETBY proposes transforming these spaces into interactive and monetisable elements of the live-event journey.

This could bring wagering directly into the visual tracking and consumption of sporting action.

Lisbon Showcase

BETBY will officially showcase SlotBets and the SlotBets Games category at SBC Summit Lisbon.

Delegates will be able to see the product at stand C206.

The event will provide an opportunity to demonstrate the format to operators and potential partners ahead of wider expansion.

Industry Context

Convergence between sportsbook and casino has become a major area of innovation within iGaming.

Operators increasingly want users to move between verticals without requiring them to adopt entirely different experiences.

Hybrid products such as SlotBets seek to remove that barrier through familiar interfaces linked to outcomes generated by real sporting events.

Next Steps or Impact

BETBY aims to develop SlotBets as a standalone category and progressively expand its application across additional sports and esports content.

SlotBasketball will serve as the first live-sport demonstration of the concept.

If the format delivers increased engagement, betting frequency and cross-vertical migration, it could give operators a new way to monetise live sporting action while connecting sportsbook and casino audiences traditionally treated as separate groups.

Editó: @fonta

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