Entain Raises Concerns Over SIS Commercial Relationship With Santeda
United Kingdom.- 6 October 2026 | www.zonadeazar.com Entain has raised concerns following reports that Sports Information Services, SIS, maintained a commercial relationship with Santeda, an operator not licensed to operate in the United Kingdom.
The information emerged from documents obtained through a data leak linked to the Curaçao gambling authority.
Agreement Dating Back to 2022
The documents indicate that SIS entered into a commercial agreement with Santeda in 2022.
The relationship may have continued into 2026, although full details of the arrangement have not been publicly disclosed.
SIS is an international supplier of betting content and live feeds, particularly across racing and sports betting.
Entain Holds 23.4% of SIS
Entain is one of SIS’s largest shareholders, holding a 23.4% stake.
Other significant shareholders include:
- evoke, with 19.5%.
- Betfred.
- The Tote.
Betfred and The Tote together hold a combined 13.5% stake.
Independent Governance
Despite its ownership structure, SIS operates independently in its governance and commercial decision-making.
This includes media-rights negotiations and customer agreements.
Entain said it is not involved in individual commercial arrangements entered into by SIS.
Statements
Entain said it was “surprised and disappointed” by the reports.
The company explained that, as a minority shareholder and in order to comply with competition law, it is not party to SIS’s commercial or customer relationships.
However, once the Santeda relationship became known, Entain said it formally raised its concerns with the SIS board.
Position on the Black Market
Entain reiterated its firm stance against unlicensed operators.
The company said it supports robust enforcement against businesses offering betting services to UK consumers without Gambling Commission authorisation.
Entain Was Unaware of the Deal
According to the available information, neither Entain nor Betfred was aware of the agreement between SIS and Santeda.
This highlights the separation between SIS’s shareholders and its day-to-day commercial management.
Pressure on Offshore Operators
The case comes as Entain has intensified criticism of offshore operators targeting the UK market.
During 2026, the company called on the British Government and sports bodies to introduce stronger measures against unlicensed betting companies.
Sports Sponsorship Under Scrutiny
One of the main areas of concern is the presence of unauthorised operators as sponsors of British clubs and sporting competitions.
Entain has previously called for tighter restrictions on these partnerships.
The company argues that exposure for unlicensed brands undermines the protections built into the regulated market.
SIS Faces Greater Scrutiny
The reported Santeda relationship places SIS under greater scrutiny because of its position within the British betting ecosystem.
The supplier works with some of the country’s largest regulated operators and has shareholders directly connected to the licensed market.
Industry Context
Debate around offshore gambling intensified across the UK during 2026.
Regulators, operators and sports authorities are examining how to reduce the advertising, sponsorship and accessibility of companies that do not hold UK licences.
The discussion increasingly extends to B2B technology and content providers that maintain commercial relationships with such businesses.
Next Steps or Impact
Entain has already raised the matter with the SIS board and will await further assessment of the relationship.
The case could increase pressure on B2B suppliers to strengthen due-diligence procedures and more closely assess the regulatory status of their customers.
SIS now faces the task of clarifying the scope of its relationship with Santeda and responding to concerns raised by its shareholders.
Editó: @fonta
