Exclusive Interview with Maria Bashkevich, Head of Marketing at Uplatform

Portugal. – October 6, 2026 www.zonadeazar.com As part of the SBC Summit 2026, Zona de Azar conducted an exclusive interview with Maria Bashkevich, Head of Marketing at Uplatform, to gain insight into the company’s vision, its growth strategy, and the trends that are transforming the iGaming industry.

Under the slogan “Your Dreams. Our Platform.”, Uplatform arrived in Lisbon with a proposal focused on providing operators with the tools they need to develop their businesses in accordance with the specific characteristics of each market.

One platform, multiple markets

During the conversation, Bashkevich emphasized the importance of understanding that there is no single formula for success in markets that are so different from one another.

Localization, player insight, and the ability to adapt both the product and communication are central to Uplatform’s strategy.

The company seeks to support operators through a comprehensive solution that combines technology, content, management tools, and a strong focus on adapting to the needs of each region.

Creativity, Data, and Growth

Bashkevich also discussed how marketing is evolving within iGaming and the need to strike a balance between creativity and data.

In an increasingly competitive industry, understanding audiences and using information intelligently is essential for building relevant experiences and long-term relationships with players.

From the SBC Summit Lisbon, Uplatform reaffirmed its commitment to innovation, localization, and the sustainable growth of its partners.

🎥 Watch the full exclusive interview with Maria Bashkevich, Head of Marketing at Uplatform.

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Edited by: @MaiaDigital www.zonadeazar.com