Optimove Ranks First in Personalization and Real-Time Decisioning in Gartner 2026

In addition, for the third consecutive year, Optimove is positioned as a Visionary in the Gartner® Magic Quadrant™ 2026 for Multichannel Marketing Hubs

Israel.- October 08, 2025 www.zonadeazar.com Optimove, the creator of Positionless Marketing, announces that it has achieved the top spot in Personalization and Real-Time Decisioning among the 12 vendors evaluated in the Gartner® 2026 Critical Capabilities for Multichannel Marketing Hubs (MMH). The company was also positioned by Gartner as a Visionary in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs (MMH). This is the third consecutive year that Optimove has been recognized in this report.

Optimove’s platform is organized into four layers: customer data; AI agents for insights, creation, and decisioning; CX enrichment; and multichannel execution via email, SMS, mobile, web, WhatsApp, and paid media.

Optimove ranked among the top three vendors in all four use cases evaluated in the Gartner® 2026 Critical Capabilities for Multichannel Marketing Hubs. The results were:

  • 1st place in Real-Time Personalization and Decisioning (3.59/5)
  • 2nd place in Multichannel Engagement (3.58/5)
  •  2nd place in Innovation in Omnichannel Workflows (3.46/5)
  • 3rd place in Conversational and Agent-Augmented Marketing (3.45/5)

Optimove’s personalization features are based on Liquid, Data Connections, and Content Blocks. They enable the creation of infinite personalized variations from a single master template. A single template replaces dozens of manually created versions and lays the foundation for AI-driven content decisioning.

“We believe that our 1st place ranking in the ‘Real-Time Personalization and Decisioning’ use case in Gartner®’s 2026 Critical Capabilities for Multichannel Marketing Hubs, along with our third consecutive year as a Visionary in the Gartner ® Magic Quadrant™ 2026 for Multichannel Marketing Hubs, validates the direction we’ve taken with agent-driven multichannel marketing,” said Pini Yakuel, founder and CEO of Optimove.

“AI is rendering the traditional ‘assembly line’ approach to marketing obsolete. Our recent innovations, including Optimove AI and MCP support, reflect our commitment to providing marketers with the tools to be ‘Positionless.’ This empowers each marketer to do everything independently, reducing execution time from days to hours and enabling personalization at scale. We believe the future of marketing is agent-based, real-time, and ‘Positionless.’”

A free copy of the Gartner® 2026 Critical Capabilities for Multichannel Marketing Hubs is available here: https://www.optimove.com/resources/blog/optimove-ranked-first-by-gartner-magic-quadrant-for-realtime-personalization-and-decisioning-2026

Optimove’s Positionless Marketing Platform includes:

  • Optimove Orchestrate and Optimove Engage, for decisioning, orchestration, and execution of multichannel campaigns
  • Optimove Personalize, for on-site and cross-channel personalization
  • Optimove Gamify, for loyalty management, gamification, and promotions

All products are powered by Optimove AI.

Legal Notice

Gartner does not endorse any vendor, product, or service depicted in its publications. Nor does it advise technology users to select only those vendors with the highest ratings or other designations. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Suzanne Schwartz, Tia Zervas, Julia Multedo, September 22, 2026

Gartner, Critical Capabilities for Multichannel Marketing Hubs, Suzanne Schwartz, Tia Zervas, Audrey Brosnan, Julia Multedo, September 22, 2026

Gartner is a registered trademark of Gartner, Inc. and/or its affiliates.

About Optimove

Optimove, the creator of Positionless Marketing, frees marketing teams from the constraints of fixed roles. It empowers every marketer to perform any task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, enabling teams to create more personalized engagement with existing customers.

The Positionless Marketing Platform includes:

  • Optimove Engage and Orchestrate, for decisioning and orchestration of cross-channel campaigns
  • Optimove Personalize, a digital personalization engine
  • Optimove Gamify, a loyalty and gamification platform

All are powered by Optimove AI, the AI suite for marketing that brings AI to every place where marketers work:

  • Within the platform, through Native AI agents for decisioning, analytics, and creation
  • Outside the platform, in external AI tools such as Claude and ChatGPT, via Optimove MCP
  • In custom applications built on the platform, via Optimove Custom Apps

Optimove has been incorporating AI into its platform since 2012, paving the way for Positionless Marketing.

Today, its comprehensive AI suite is at the forefront of empowering marketers, optimizing workflows from Insight through Creation to Optimization. Optimove offers industry- and use-case-specific solutions for leading consumer brands worldwide.

Edited by @pererarte   www.zonadeazar.com

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