CT Interactive Accelerates Expansion Into Content Aggregation
Bulgaria.- 9 October 2026 | www.zonadeazar.com CT Interactive is moving into a new growth phase centred on content aggregation, expanding its business model beyond the development and distribution of its own games.
The company sees aggregation as a natural extension of capabilities built over several years, including proprietary content, technology, distribution expertise and relationships with international operators and platforms.
A Natural Business Evolution
Antonio Donov, Head of Business Development & Sales EMEA & Asia at CT Interactive, said aggregation does not represent a change of direction.
Instead, the company intends to connect capabilities that were already part of its business within a broader content ecosystem.
One Integration for Multiple Content Sources
The aim is to give operators access to a significantly wider portfolio through one technical integration and one commercial relationship.
The offering will combine three core sources:
- CT Interactive’s own games.
- Content from other studios within the group.
- Selected games from external providers.
Beyond Slots
The aggregation platform will not be limited to traditional slot content.
CT Interactive expects the ecosystem to include verticals such as:
- Live casino.
- Poker.
- Blackjack.
- Crash games.
- Other online casino formats.
The objective is to provide operators with a more complete entertainment proposition.
Localisation at the Core
CT Interactive does not intend to offer exactly the same catalogue in every market.
Donov noted that player preferences can differ significantly between countries in areas such as mechanics, volatility, themes, game pace and preferred verticals.
Infrastructure can therefore be global while the final portfolio remains local.
Three Variables for Each Market
The company will consider three main factors when configuring its offering:
- Regulation and permitted content.
- The individual operator’s needs.
- Local player preferences.
Aggregation provides scale, while local market knowledge determines how that content pool should be used.
Quality Over Pure Scale
CT Interactive argues that simply offering thousands of games does not automatically create a successful casino proposition.
The value comes from building the right content mix for each operator and audience.
Its proprietary games provide identity, third-party suppliers provide breadth and localisation provides relevance.
Provider and Distribution Experience
The company believes one competitive advantage comes from understanding both sides of the market.
CT Interactive develops games itself while also having years of experience distributing content through operators, platforms and aggregation partners.
That gives it insight into both supplier and operator requirements.
South Africa Follows a Different Model
South Africa demonstrates CT Interactive’s market-by-market approach.
Its immediate strategy there is not focused on aggregation, but on expanding distribution of its own games through established local partners.
The company has already certified an initial portfolio for the South African market and is now seeking additional partnerships.
Selective International Expansion
CT Interactive says international growth is not simply about adding more countries.
Its priority is to build sustainable positions based on regulation, suitable partners and local player behaviour.
SBC Summit as a Commercial Platform
The company used SBC Summit Lisbon to showcase the evolution of its offering.
The event provided opportunities for discussions with operators, providers, platforms and other aggregators interested in its expanding content ecosystem.
Next Steps or Impact
CT Interactive will continue developing its aggregation platform while adding both proprietary and third-party content.
The strategy expands its role within the iGaming value chain, moving from game supplier towards a partner capable of providing access to multiple verticals through a single integration.
The key challenge will be maintaining global technological scale while preserving the market-specific localisation required across regulated jurisdictions.
Editó: @fonta
