Fast Track Explains How True Value Aims to Redefine Player Value
Malta.- 9 October 2026 | www.zonadeazar.com Fast Track has released a new episode of its From Zero to a Hundred podcast focused on True Value, its latest solution designed to measure the underlying economic value of player activity more accurately.
Ed Dickerson, Director of Product at Fast Track, discusses how the product was developed, the problem it aims to solve and how operators can use it to improve commercial decision-making across iGaming.
True Value After SBC Summit
The product generated significant interest during SBC Summit Lisbon.
Following its presentation, industry stakeholders raised questions around how it was developed, what information it analyses and how operators can use it in practice.
The latest episode explores those questions in greater depth.
Separating Value From Luck
The core principle behind True Value is to separate a player’s underlying economic value from the influence of luck.
Short-term wins and losses can significantly distort conventional iGaming metrics.
Fast Track aims to reduce that distortion and provide a more stable view of player behaviour.
Decisions From the First Session
One of the main objectives is to allow operators to begin assessing player value from the first session.
That insight can influence decisions across:
- Bonuses.
- Segmentation.
- Retention.
- CRM.
- Marketing.
- Acquisition.
Better Bonus Decisions
True Value is also intended to provide a stronger basis for determining how much promotional value should be allocated to individual players.
Fast Track believes understanding genuine economic contribution can reduce reliance on short-term wins or losses when making bonus decisions.
Rethinking Affiliate Value
The product can also be applied to evaluating the quality of customers delivered by affiliates.
Rather than relying solely on deposits, immediate revenue or other traditional measures, operators can assess the underlying economic value generated by acquired player cohorts.
Data as a Decision Tool
Dickerson highlights the growing importance of data across iGaming operations.
The objective is not simply to create more information, but to translate data into useful signals for commercial and engagement decisions.
A More Accurate View of Players
Fast Track believes a better understanding of customer value can improve both acquisition and retention.
A valuation model less affected by volatility may allow operators to identify high-potential players earlier in their lifecycle.
From Zero to a Hundred
The podcast is hosted by Fast Track CEO and co-founder Simon Lidzén.
The series brings together members of the company’s leadership team to discuss how the business is evolving and the decisions behind each stage of development.
Beyond Product Updates
The programme is not intended to focus only on traditional company and product announcements.
Fast Track uses the format to explore wider trends, challenges and changes shaping the iGaming sector.
67-Minute Episode
The True Value episode runs for 67 minutes.
It is available through Spotify and YouTube.
Next Steps or Impact
True Value reflects a wider iGaming trend towards analytical models capable of understanding the economics of player behaviour in real time.
For Fast Track, the next step will be demonstrating that this approach can improve decisions around acquisition, bonuses, affiliates and retention from the earliest stages of the customer lifecycle.
If the product can successfully reduce the influence of luck on traditional metrics, True Value could give operators a more accurate view of what each player is genuinely worth.
Editó: @fonta
