DATA.BET Powers SportsDey Expansion With Full Sportsbook Solution in Africa

Nigeria.- 9 October 2026 | www.zonadeazar.com DATA.BET has partnered with SportsDey to power the platform’s sports betting offering across Africa through a complete sportsbook solution.

The partnership allows SportsDey to expand its proposition without having to build its own trading and risk-management infrastructure from scratch.

Full Sportsbook via iFrame

SportsDey is already live with DATA.BET’s complete sportsbook solution delivered through an iFrame.

The package includes:

  • Managed Trading Services.
  • 24/7 risk management.
  • Real-time odds.
  • Single Page Application.
  • Visual customisation tools.

The architecture allows SportsDey to tailor the user experience to its own brand identity.

More Than 100,000 Monthly Events

DATA.BET’s coverage spans traditional sports, esports and virtual sports.

The overall offering includes:

  • More than 100 disciplines.
  • More than 3,000 betting markets.
  • More than 100,000 events per month.
  • More than 90% market uptime.

Bet Builder and Live Tools

The solution also includes Bet Builder, allowing users to combine multiple selections from the same event within a single wager.

SportsDey will additionally have access to Pitch Tracker, scoreboards and other sports widgets integrating live information and visualisations.

Genius Sports Data Support

Some of these tools are supported by Genius Sports technology and data.

The integration is designed to enrich the betting experience through live information and more dynamic presentation of sports content.

African Expansion

Otto Bonning, Head of Sales at DATA.BET, said the partnership reflects the company’s strategy to expand its presence across Africa.

The agreement covers the full chain from trading and risk management through to the end-user experience.

Greater Flexibility for SportsDey

Ajimuda Timilehin, Head of Marketing at SportsDey and Halla Gaming, said DATA.BET’s technology will add greater depth and flexibility to the platform’s offering.

SportsDey aims to deliver more engaging and innovative sports experiences to its growing community.

Nigeria as the Home Market

SportsDey is operated by Halla Gaming Limited, a company established in Nigeria.

The platform combines sports betting with casino, virtual sports, esports and other digital products as part of a broader entertainment ecosystem.

Expansion Year for DATA.BET

The SportsDey partnership comes during an active 2026 for DATA.BET, characterised by multiple commercial agreements and product launches.

Earlier in the year, the company also strengthened its African presence by supporting Hollywoodbets’ esports betting launch in South Africa.

New Product Verticals

DATA.BET has also expanded its portfolio during 2026 with additional verticals, including prediction markets.

The company is positioning itself as a full-service supplier for operators seeking to add new products without developing all the required technology in-house.

Next Steps or Impact

The partnership with SportsDey strengthens DATA.BET’s strategy of expanding across Africa through complete and adaptable sportsbook technology.

For SportsDey, the agreement provides a rapid route to broaden its betting offer across traditional sports, esports and virtual content while using professional trading and risk-management services.

The collaboration also reflects a wider trend among African operators towards turnkey technology models designed to accelerate launches and reduce operational complexity.

Editó: @fonta

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