PIN-UP Global Rebrands as RedCore Business Group

Strategic evolution of the holding ensures broader digital expansion

Africa.– 26 August 2025 – www.zonadeazar.com On 25 August 2025, PIN‑UP Global announced its transformation into RedCore Business Group, a strategic pivot to consolidate a broader presence across digital technologies, fintech, e‑commerce, marketing, and regulatory solutions—beyond traditional iGaming.

Innovation with global scale as the new strategic focus

This transition allows RedCore to deliver comprehensive B2B solutions that optimise processes, reduce costs, and comply with highly regulated markets. African industry players could harness this diversification by integrating advanced technologies and regulatory support into their operations.

Key benefits for the African ecosystem

  • Holistic solutions: fintech, marketing, e‑commerce, customer service, and regulatory tech in one package.
  • Technical scalability: access to tools tailored for complex, regulated environments.
  • Competitive edge: differentiation through multi-dimensional provider capabilities.

Forward-looking view for B2B operators and suppliers

RedCore will debut at the SBC Summit in Lisbon (16–18 September 2025), showcasing its corporate product and solution portfolio. This opens a direct gateway for African companies seeking strategic partnerships, tech integration, and access to global networks optimised for regulated markets.

Conclusion:
The transformation from PIN‑UP Global to RedCore marks a paradigm shift— from iGaming provider to diversified technology group. This move creates pivotal opportunities for African stakeholders aiming to innovate, scale, and operate efficiently in an increasingly demanding digital landscape.

Editó: @_fonta www.zonadeazar.com

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