Zona de Azar U.K – Newcastle United FC Forge Savvy Games Group Partnership
U.K.- August 07, 2024 www.zonadeazar.com The Premier League (PL) club, Newcastle United FC (NUFC) have inked a partnership with a Saudi-based multinational video investment game, development, publishing and Esports company, Savvy Games Group.
The brand was onboarded as the official summer tour partner of the team for its pre-season tour to Japan, in which the unit took on Urawa Red Diamonds and Yokohama Marinos.
After a successful trip to Tokyo earlier this year, the company is thrilled to continue displaying its business in one of the most significant gaming marketplaces internationally with this relationship. The Public Investment Fund (PIF) owns both Savvy and Newcastle, so the alliance makes an excellent deal of sense.
During Newcastle’s preseason trip, the club unveiled its new third uniform for the 2024-25 season and hosted a number of activations as part of its effort to connect and develop its supporters in Japan.
In similar veins, Tottenham Hotspur FC also named Fuji Kizai as the official 2024 Japanese pre-season tour partner.
Recently, the club also associated with BetMGM and JD Sports, ahead of the 2024-25 season.
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