Apuesta Total Becomes Official Sponsor of Liverpool FC
Lima, June 26, 2025 – www.zonadeazar.com Apuesta Total, a leading entertainment brand in the Peruvian market, has reached an agreement with Liverpool Football Club to become its official sponsor in Peru for the next three seasons. The betting company announces this alliance following its recent integration into the CIRSA structure and the agreement secured by Sportium, another brand within the Group.
The collaboration with Liverpool Football Club includes the presence of Apuesta Total on the club’s digital assets, as well as joint activations across various markets, including exclusive experiences for its users. Both entities share a modern and innovative vision of sports and entertainment.
Founded in 1892, Liverpool FC—recent Premier League champion—is one of the most decorated and followed football clubs on the planet, with a passionate global fanbase that embodies the spirit of its iconic motto: “You’ll Never Walk Alone,” a phrase that always echoes through its stadium, Anfield. Aligned with that philosophy, Apuesta Total is launching its campaign under the concept: “THIS IS LIVERPOOL FC. THIS IS APUESTA TOTAL,” an idea that connects the game with the shared passion for football. The company has created a special page to celebrate the collaboration and share all the details.
“This alliance is born from a shared vision,” said Alberto Eljarrat, CEO of Sportium, a CIRSA Group brand. “We see sports as a way to bring people together, to build community and share emotions. For us, it’s not just about sponsoring a legendary club, but about walking alongside it and its fans. We believe the thrill of sport is best enjoyed together, and this agreement allows us to strengthen that bond across all our key markets.”
Apuesta Total is recognized for offering a safe, agile, and innovative entertainment experience. With more than 400 retail locations nationwide and a constantly evolving digital platform, the brand has become a benchmark in the gaming industry in Peru, offering a strong omnichannel value proposition.
About Liverpool FC:
Founded in 1892, Liverpool FC is one of the most historic and famous football clubs in the world, having won 20 League titles, including the Premier League, eight FA Cups, ten League Cups, six European Cups, three UEFA Cups, four UEFA Super Cups, 16 Charity Shields, two Women’s Super League titles, and one Women’s Championship.
As a socially responsible club, Liverpool FC is proud of its work through The Red Way, its award-winning initiative that maintains a strong commitment to creating a better future for its people, its planet, and its communities. This includes efforts to enhance sustainability across the club, promote Equality, Diversity, and Inclusion, and create life-changing opportunities for children and youth in Merseyside and beyond through its official charity, the LFC Foundation.
About Apuesta Total:
Apuesta Total is a leading Peruvian gaming and entertainment company, focused on the commercialization of sports betting, online casino, and virtual games. It is known for offering a secure, agile, and innovative entertainment experience. With over 400 retail locations nationwide and a constantly evolving digital platform, the brand has established itself as a leader in Peru’s gaming industry with a strong omnichannel value proposition.
As part of its commitment to sports development, it is the main sponsor of Alianza Lima and Universitario de Deportes, Peru’s two most important football clubs, as well as the Peruvian Volleyball League and the Women’s Football League.
Since 2024, Apuesta Total has been part of CIRSA Group, a global leader in gaming and entertainment, giving the company international backing and strengthening its market position.
Edited by: @_fonta
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