Betano Strengthens Presence in Germany with FC Bayern Sponsorship Deal

Germany.- July 4th 2025 www.zonadeazar.com Kaizen Gaming-Owned Operator Becomes Official Partner of German Football Giant

Betano is doubling down on its investment in Germany by signing a major sponsorship agreement with FC Bayern Munich, one of the world’s most prestigious football clubs. The deal covers the next two Bundesliga seasons, marking a strategic move in a highly competitive betting market.

Betano, owned by Kaizen Gaming, will become the official partner of the 34-time German champions and six-time European title holders, further elevating its brand in the region.

From UEFA Euros to Bundesliga Glory

Betano has steadily built its brand in Germany since 2018, investing in campaigns via Sport1 and regional partnerships. It became the exclusive global betting partner of UEFA Euro 2024, hosted across ten German cities, and previously partnered with the VELUX EHF Champions League in Germany.

Kaizen Gaming CEO George Daskalakis stated:

“Partnering with FC Bayern is a dream come true. This partnership reflects how far Betano has come — now among the world’s leading online gaming brands.”

Betano’s Global Expansion Continues

Headquartered in Athens, Betano launched in 2016 and has expanded across Europe and Latin America. In 2022, it became the first official betting partner of the FIFA World Cup, and in 2024, it entered the UK market through a deal with BV Group.

Other major sports partnerships include front-of-shirt sponsorship at Aston Villa, sleeve sponsorship at SL Benfica, and official partner of Clube Atlético Mineiro in Brazil.

Navigating Germany’s Evolving Regulatory Landscape

Germany remains a complex market due to strict advertising and sponsorship laws, with changes initiated in 2021. A new federal law on gambling promotion is expected in 2026, following a public health study by the University of Bremen.

Despite local dominance by Tipico, Betano’s growing football presence could secure greater market share and visibility among German players.

Edited by: @MaiaDigital www.zonadeazar.com