Brazil: Government Technical Note Strengthens Consumer Protection in Sports Betting

Brazil.- June 10, 2025 www.zonadeazar.com On Thursday (5th), the National Consumer Secretariat (Senacon), in partnership with Rio de Janeiro’s Consumer Protection Institute (Procon-RJ), released a joint technical note aimed at guiding consumer protection agencies on best practices in overseeing the sports betting market. The document aims to enhance oversight, reinforce accountability among companies and influencers, and increase transparency and safety for consumers.

The note highlights that the rapid growth of fixed-odds betting is transforming consumer behavior in Brazil and raises concerns about the sector’s expansion, such as: aggressive advertising, misleading promises of easy winnings by influencers, lack of clear information, and practices that could mislead consumers.

It also emphasizes the critical role of influencers, who must comply with the Consumer Defense Code (CDC) to avoid misleading or omitting essential information. The document underscores that influencers may be held jointly liable in cases of consumer deception.

Based on current legislation, the technical note reinforces:

✅ The importance of transparent information about risks
✅ The need for responsible advertising that does not exploit consumer vulnerability
✅ The accountability of suppliers and influencers throughout the entire consumption chain
✅ The importance of integrated oversight by Procons, the Public Prosecutor’s Office, and other agencies in the National Consumer Defense System (SNDC)

Furthermore, the document recommends:

📌 Coordinated action among SNDC agencies to monitor commercial practices in the sector
📌 Consumer education and awareness campaigns about betting risks
📌 The creation of dedicated channels for complaints and reports
📌 Holding suppliers and business partners—including influencers and promoters—accountable for consumer rights violations

At the end, the note includes a checklist to help Procons monitor the fixed-odds betting market. Regulatory matters are not addressed, as they fall under the jurisdiction of specific authorities. However, the note reinforces that consumer rights apply to all commercial relationships, including sports betting.

Editó: @_fonta www.zonadeazar.com