Brazil: Band Achieves Second Place with Formula 1 On Free TV

Brazil.– September 23, 2025 – www.zonadeazar.com  The Azerbaijan Grand Prix of Formula 1 boosted Band to second place in Brazilian free-to-air television ratings, proving once again the strength of motorsport in the country’s sports broadcasting market.

Overview

The broadcast of the Azerbaijan Grand Prix marked a milestone for Band in terms of ratings. The channel secured second place among Brazil’s free TV stations, showing that Formula 1 remains a key driver of viewership and a valuable asset for sports entertainment.

Details / Context

F1’s ongoing success in Brazil

Brazil has long embraced Formula 1, with legendary drivers such as Ayrton Senna and Nelson Piquet shaping its legacy. Today, F1 continues to attract both loyal fans and younger audiences seeking high-octane sports content.

Band’s strategy

Band delivered comprehensive coverage, with live broadcasts, expert commentary, and strong digital engagement. This approach helped the broadcaster capture younger demographics and outperform competitors in the timeslot.

Advertising opportunities

Strong ratings position Band as a top destination for sponsors, who see F1 as premium content capable of delivering massive exposure and prestige.

Future Perspective

With this result, Band consolidates its role as the home of Formula 1 in Brazilian free-to-air television. Looking ahead, the broadcaster will likely integrate interactive and digital features, expanding the fan experience beyond TV and into streaming and social platforms.

The success highlights how sports broadcasting continues to shape TV competition and offers new opportunities for brands connected to sports and betting.

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🔗 Edited by: @_fonta www.zonadeazar.com