Fanatics and ESPN BET to Open Sportsbooks in Missouri Casinos

USA.– September 26, 2025 – www.zonadeazar.com  Fanatics Betting & Gaming and ESPN BET have announced the launch of retail sportsbooks at Missouri’s leading casinos, expanding their omnichannel footprint in one of the nation’s most dynamic markets.

Overview

The U.S. sports betting market continues to grow, fueled by partnerships between national operators and regional casino properties. Within this context, Fanatics Betting & Gaming and ESPN BET revealed plans to establish retail sportsbooks at top casinos in Missouri, a state showing strong momentum in regulated sports wagering.

Details / Context

A powerful partnership

  • Fanatics brings brand recognition and a massive sports merchandising customer base.
  • ESPN BET, powered by ESPN’s media influence, enhances its visibility as a major player in sports betting.
  • Together, they aim to deliver immersive omnichannel betting experiences, bridging digital platforms with high-end physical venues.

Why Missouri?

The state represents a strategic opportunity due to:

  • Its strong sports culture, home to major NFL, MLB, and NHL teams.
  • Growing tourism connected to casinos and entertainment hubs.
  • Recent regulatory stability supporting industry expansion.

Enhancing the player experience

Missouri’s casinos will offer:

  • Large-scale video walls and VIP lounges for live sports viewing.
  • Seamless integration with Fanatics and ESPN BET mobile apps.
  • Exclusive promotions linking online and in-person betting for a unique customer journey.

Future Perspective

The partnership may serve as a template for other U.S. states, combining media influence, sports betting technology, and casino entertainment into a single ecosystem.

For regulators and communities, these initiatives promise greater tax revenue, job creation, and tourism growth, while delivering players a safe and regulated environment.

Missouri could become a flagship example of how innovation and strategic alliances drive the future of sports betting nationwide.

Zona de Azar remains the trusted source for global iGaming and sports betting news.

🔗 Edited by: @_fonta www.zonadeazar.com

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