Genius Sports Announces Groundbreaking Partnership with European Leagues

GeniusIQ AI Platform and Exclusive Betting Data Rights Set to Transform European Football

UK.- August 05, 2025 www.zonadeazar.com Genius Sports Limited (NYSE: GENI), a global leader in sports data and technology, has entered into a landmark multi-year partnership with the European Leagues Association, securing exclusive official betting data rights across a selection of top-tier football competitions.

This strategic alliance also marks the deployment of GeniusIQ, the company’s cutting-edge AI-powered platform, across numerous European stadiums, accelerating the digital transformation of the football industry.

GeniusIQ: Driving Innovation On and Off the Pitch

Already integrated in the Premier League, Belgian Pro League, and Danish Superliga, the GeniusIQ platform utilizes advanced artificial intelligence to deliver real-time insights into tracking, officiating, team performance, and fan engagement.

The platform not only improves decision-making for referees and coaches but also deepens fan interaction and unlocks new commercial potential. GeniusIQ is built to future-proof the value of official football data, creating lasting benefits for clubs, leagues, sportsbooks, and technology partners.

Leaders Speak on the Strategic Shift

Alberto Colombo, General Secretary of the European Leagues, commented:

“This agreement reflects both the evolution of the sports data market and the growing role technology will play in shaping the future of football’s commercial models. It’s a step forward for our members’ business and innovation strategies.”

Steven Burton, Chief Partnerships Officer at Genius Sports, added:

“This expanded partnership is more than just about data. It signals a major shift in the rights model—powered by AI—to unlock sustainable revenue and deepen long-term alignment with our league partners.”

Leagues Covered by the Agreement

This partnership includes official data rights for the following leagues:

  • Belgian Pro League

  • Danish League

  • Dutch Eredivisie & Keuken Kampioen Divisie

  • Finnish Veikkausliiga

  • Greek Super League

  • German DFB (3. Liga & Frauen-Bundesliga)

  • Israeli Professional Football League

  • Kazakhstan Football League

  • Latvian Virslīga

  • Liga Portugal

  • Norwegian League

  • Romanian and Serbian Leagues

  • Slovak Niké Liga

  • Swedish Elitfotboll

  • Swiss Football League

Edited by @pererarte   www.zonadeazar.com

Compartir: