ICE Barcelona 2026 Unveils “Growing the Power of Play”

🌍 ICE Barcelona 2026 previewed at iGB L!VE London

July 7, 2025. www.zonadeazar.com – Delegates at iGB L!VE 2025, held in London for the first time after moving from Amsterdam, will receive a preview this week of the new creative concept supporting ICE Barcelona 2026, taking place in January.

Under the theme “Growing the Power of Play,” the concept integrates cultural icons like the Sagrada Familia and Salvador Dalí, celebrating the role exhibitors and visitors play in nurturing, cultivating, and expanding all aspects of the gaming industry across global jurisdictions.

🎨 A Digital Garden Inspired by ICE

The visual depicts an ICE-inspired Digital Garden, incorporating references to cultural icons while symbolizing innovation, idea-pollination, and industry connectivity.

🗣️ Statement from Clarion Gaming

“Each year, our creativity sets the tone for the world’s most influential B2B gaming technology event,” said Stuart Hunter, Managing Director of Clarion Gaming.

“Every major game innovation and technological adaptation has been showcased at ICE, and whether planting the seeds of innovation, pollinating ideas, or cultivating connections, ‘Growing the Power of Play’ encapsulates the ICE experience.”

Hunter concluded by emphasizing that this creative concept will “underpin our global communications campaign as we build on the hugely successful debut edition of ICE Barcelona.”

🎲 ICE Barcelona 2026: Innovation, Connection, Global Expansion

ICE Barcelona 2026 positions itself as the premier platform for the B2B gaming ecosystem, where creativity, networking, and technological innovation drive the industry forward.

🔗 Learn more at: www.icegaming.com

🖊️ Edited by: @_fonta
🌐 www.zonadeazar.com