Interview with Víctor Arias, Vice President LATAM at ARRISE powering Pragmatic Play

Portugal.- 07th October 2025 www.zonadeazar.com With his trademark enthusiasm and strategic vision for the future of iGaming, Víctor Arias, Vice President LATAM at ARRISE powering Pragmatic Play, once again made an impact during the SBC Summit Lisbon 2025, held from September 16–18 at the Feira Internacional de Lisboa & MEO Arena.
In an exclusive interview with Zona de Azar, Arias shared his insights on the growing prominence of Latin America, the company’s achievements, and how Pragmatic Play, already established as one of the industry’s leading global references, will continue strengthening its leadership heading into 2026 — in an event marked by innovation, networking, and the exchange of global perspectives.

A spectacular Latin American presence

– How was Latin America’s participation at the SBC Summit?
It was spectacular — we had visitors from all over Latin America.
I’m truly happy and proud. This event is undoubtedly becoming a key reference for the Latin American market.
You can really feel the industry’s drive to grow, expand, and move forward in this ongoing process of innovation.

Expectations exceeded

– Were Pragmatic Play’s expectations met?
For us at Pragmatic Play, expectations are always high at every global event, and this one was no exception.
We’ve seen how the Latin American market responded positively, and that leaves us more than satisfied.
I’m happy, proud, and already looking forward to the next edition of the event next year.

A dynamic and demanding future

– How do you see the future of the Latin American market?
The industry moves with such dynamism that it’s hard to predict exactly where we’ll be.
Today’s users demand the latest technology and continuous innovation, and that keeps us evolving.
What I can assure you is that we’ll be facing a more mature, more educated, and more demanding market, one that challenges us to keep innovating every day.

2026 plans: localization, innovation, and leadership

– What are Pragmatic Play’s plans for Latin America in 2026?
At Pragmatic Play, we have a clear strategy and well-defined goals.
We will continue our focus on localization and remain a key player across the main stages of Latin America and beyond.
The most important part of our strategy is to keep bringing innovation to the Latin American market and comply with regional regulations.
We have some surprises on the horizon — but those will be revealed in due time.

A warm greeting to all Zona de Azar readers.
I’m Víctor Arias, and it’s been a pleasure being here with you.

Pragmatic Play once again reaffirms its position as a visionary company, committed to innovation, partnership, and the sustainable growth of the Latin American market — a region that continues to drive the global iGaming industry forward.

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Edited by: @MaiaDigital www.zonadeazar.com