Optimove Wins Two Awards at SBC Awards 2025

Portugal.– September 23, 2025 – www.zonadeazar.com  Optimove was named Acquisition & Retention Partner of the Year and Marketing & Services Provider of the Year at the SBC Awards 2025.

Details

Optimove was named Acquisition & Retention Partner of the Year and Marketing & Services Provider of the Year at the SBC Awards 2025.
The awards celebrate the company’s innovation and impact as a strategic partner for operators worldwide.

Optimove, creator of the Positionless Marketing concept and the #1 iGaming player engagement platform, won two awards at the 12th edition of the SBC Awards, held yesterday, September 18, during the SBC Summit in Lisbon: Acquisition & Retention Partner of the Year and Marketing & Services Provider of the Year.

The ceremony gathered more than 1,200 executives to celebrate companies that are transforming the global iGaming industry. The recognition reinforces Optimove’s leadership as a strategic partner for operators worldwide, offering a data-driven, AI-powered marketing CRM platform that helps brands boost real-time engagement and accelerate sustainable growth.

“Winning these two awards at a global event like the SBC Awards underscores that Optimove is at the forefront of the iGaming sector. For us in Brazil, this recognition shows that local operators can also rely on the same technology and expertise that already supports global leaders in growing sustainably, with real-time personalization and smarter marketing strategies,” said Felipe Costa Nadalini, Senior Account Executive at Optimove Brazil.

Beyond the awards: Optimove’s journey in Lisbon

During SBC Summit week, Optimove brought together clients, partners, and industry leaders through a series of initiatives: its own booth, panels on AI-driven CRM and real-time betting, live gamification experiences with the game “Assembly Line Smash,” an exclusive breakfast on gamification, and participation in side events such as an executive golf tournament and a charity boxing match.

About Optimove

Optimove is the #1 iGaming player engagement platform and creator of Positionless Marketing, a model that breaks fixed roles in marketing teams and empowers each professional to perform any task quickly and independently. This approach has already proven efficiency gains of up to 88% in campaigns, enabling more personalized interactions with customers.

Recognized as a Visionary in Gartner®’s Magic Quadrant™ for Multichannel Marketing Hubs, Optimove has innovation in its DNA. It was the first Marketing CRM platform to natively incorporate Artificial Intelligence, with the ability to predict customer movement across lifecycle stages since 2012.

Today, its full suite of AI-powered solutions gives professionals control of the entire marketing flow, from insight to creation to orchestration. The company serves leading brands worldwide with solutions tailored to different sectors and objectives. For more information, visit optimove.com.

Zona de Azar, the key source for global iGaming news.

 Editó: @_fonta www.zonadeazar.com