SiGMA Appoints Lucy Vivi to Lead Relations in Africa

Africa.– September 2, 2025 – www.zonadeazar.com The executive will oversee international and government relations to strengthen the group’s expansion across the African continent.

Overview

SiGMA Group has appointed Lucy Vivi as the new Head of International and Government Relations for Africa. This move is part of SiGMA’s strategy to strengthen its footprint in Africa, a market with significant potential for iGaming and tech.

Appointment details

Vivi will be in charge of coordinating institutional relations with governments, regulators, and industry stakeholders. Her mission is to build bridges between the gaming sector and local authorities, ensuring sustainable development.

Industry impact

The appointment underlines SiGMA’s vision of positioning Africa as a central hub in its global events and conferences. Having a dedicated executive highlights the organization’s commitment to regulatory and business growth in the region.

Institutional perspective

With extensive experience in international project management and government affairs, Vivi brings valuable expertise to address the challenges of a diverse and rapidly evolving market.

Future outlook

SiGMA expects that this appointment will expand its network of alliances, foster dialogue with policymakers, and support new operators and suppliers entering the African market.

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Editó: @_fonta www.zonadeazar.com