Sportium Named Official Sponsor of Liverpool FC

Spain – June 27, 2025 | 🌐 www.zonadeazar.com Sportium, the leading sportsbook in Spain, has signed a major sponsorship agreement with Liverpool Football Club to become its Official Sponsor in Spain, Latin America, Portugal, and Italy for the next three seasons.

This strategic alliance includes digital presence on Liverpool FC’s official platforms and various joint activations, offering exclusive experiences to Sportium users across the different regions. Both entities share a modern and innovative vision of sports and entertainment.

Founded in 1892, Liverpool FC, the current Premier League champion, is one of the most decorated and followed football clubs in the world. The club’s iconic motto, “You’ll never walk alone,” resonates with fans at Anfield and worldwide. Reflecting this spirit, Sportium introduces the launch campaign: “THIS IS LIVERPOOL FC. THIS IS SPORTIUM”, merging the thrill of the game with a shared love for football.

“This partnership is born from a shared vision of sport as a community-builder,” said Alberto Eljarrat, CEO of Sportium. “It’s not just about sponsoring a legendary club, but walking side by side with them and their fans. At Sportium, we believe sports are best enjoyed together, and this deal strengthens that connection across our key markets.”

The sponsorship includes affiliated brands like Apuesta Total (Peru) and Casino Portugal, now part of Sportium’s ecosystem following recent acquisitions by CIRSA Group, supporting the company’s global expansion.

Having previously served as the official sponsor of LaLiga for over seven seasons, Sportium continues to solidify its position as a top-tier player in the sports betting industry.

🖋 Edited by: @_fonta
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