Zona de Azar USA – Google Confirms Online Casino Ads in four US states
USA.- December 9 2019 www.zonadeazar.com Good news for online casino operators in Delaware, Nevada, New Jersey, and Pennsylvania. Internet giant Google confirms that it allows online casino operators to promote their services in the US later this month. With US Online Casino Google ads – ‘gambling and games policy’, operators can promote in four US states where intrastate online gambling is legal.
US Online Casino Google ads
Google has been steadily relenting on its former anti-gambling policies in the US. Today, the search engine giant advance and permits online casino operators in Delaware, Nevada, New Jersey, and Pennsylvania to advertise on their platform.
Unfortunately, Nevada doesn’t allow online casino gambling. Hence, we can expect that Google Online Casino ads policy includes sports betting and poker.
According to Google Ads policies: “We support responsible gambling advertising and abide by local gambling laws and industry standards. Therefore, we don’t allow certain kinds of gambling-related advertising.”
The online casino operators in four US states will have access to Google Ad Manager very soon. However, they will have access to a variety of Google’s platforms such as Google Ads, Ad Mob, Google Display Network and YouTube. In addition, operators must ensure that they don’t target underage bettors or promote other products such as online casino games.
The new policy is not taken effect yet. However, by the first quarter of 2020, Google ensures to update the market on the issue where this policy becomes a reality. Meanwhile, online casino operators can apply for certification before their casino promotions will be granted promos.
Before US Online Casino Google ads policy
Google prohibits gambling-related ads including sports betting and online casinos. It also prohibits from appearing in venues such as Gmail, customer review forums, shopping advertisements, and ads run by gaming property operators used to obtain reservations from future visitors. Google is bringing some prominent changes to its promotional playing field to meet the increase in customer demand.
Google said: “Acceptable ad formats can vary depending on factors such as the platform you’re using, the status of your ad, and whether a publisher or partner has opted to show such ads.”
Indeed, the search engine giant is liberalizing its views on gambling-related content. Starting in June, it commenced a test, allowing sports wagering ads in New Jersey, Nevada, and West Virginia. In August 2019, Google started to permit Daily Fantasy Sports advertising.
It is moving up the timeline for US online casino Google ads that comes very soon after the company announces an expansion (Indiana, Iowa, Montana, Pennsylvania, and Rhode Island) of its Internet Sports betting ads policy in October.
Google ads – a potential money-maker
In the US, digital marketing has become the dominant ad medium. According to recent research, digital marketers allocate about 75% of the marketing budget for Google AdWords. Google dominates and controls 37% of the global online advertising market. Last year, its revenue from online advertisements was worth more than $100 Billion. Whereas, Facebook takes second-place with 22%.
Google made a lot of money from the gaming industry in the past and continuing to earn more. The Travel and Tourism industry is one of the top spenders on Google AdWords. The casino operators reside in this industry. Expanding its roster of online casino advertisers in four states makes a great financial advantage for Google.
Editó: @_fonta www.zonadeazar.com
