155.io Enters Africa through Betika Partnership

Africa.– September 2, 2025 – www.zonadeazar.com  Technology provider 155.io has announced its debut in Africa through a strategic alliance with Betika, one of the region’s most influential betting operators. The move aims to boost digital innovation and expand gaming opportunities in emerging markets.

Overview

Africa is rapidly becoming one of the fastest-growing iGaming markets worldwide, driven by a young population, expanding mobile connectivity, and increasing demand for digital entertainment.

155.io’s partnership with Betika, a market leader in Kenya and East Africa, seeks to combine local expertise with global technology to enhance player experience and operational efficiency.

Context and details

The collaboration includes:

  • Scalable platforms to manage heavy traffic during major sports events.
  • Localized payment solutions adapted to mobile wallets and digital transfers.
  • Data-driven personalization tools to deliver tailored experiences.
  • Security and compliance systems aligned with international standards.

Betika contributes market knowledge, while 155.io brings advanced technology to the table.

Economic impact

  • Regional growth: expansion into new Sub-Saharan African markets.
  • Job creation: opportunities in tech, customer support, and marketing.
  • Foreign investment: boosts international capital inflow into Africa’s gaming ecosystem.

Social and institutional impact

  • Accessibility: mobile payments increase financial inclusion.
  • Responsible gaming: programs to safeguard players are part of the plan.
  • Regulatory progress: collaboration raises industry standards across the region.

Future outlook

This partnership signals the start of 155.io’s long-term commitment to Africa. The initial focus will be on East Africa, with expansion expected into Nigeria, South Africa, and Ghana.

It sets a precedent for how global providers and local operators can collaborate to foster a sustainable gaming industry.

Zona de Azar, the key source for global iGaming news.

Editó: @_fonta www.zonadeazar.com

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