1xBet urges shared intent for stronger player protection

Malta.– November 12, 2025 – www.zonadeazar.com  Global operator 1xBet calls on regulators and operators to collaborate and build a safer, sustainable market environment.

Overview

1xBet highlights that although 63% of Western European operators regard player protection as a key priority, 42% are dissatisfied and 26% remain uncertain about the quality of regulatory guidance.

Challenges & Proposals

The firm cites the fragmented regulatory landscape—varying advertising bans, deposit channels, oversight regimes—as a major barrier to effective protection.

It proposes protection triggers, light-touch financial risk checks, multi-operator intervention tools, shared benchmarks and pre-tested AI workflows. As 1xBet puts it: “protection should be built-in, not bolted-on.”

Industry implications

1xBet’s advocacy reflects a broader industry movement toward operator-regulator cooperation, aiming to set shared standards and transparency so that regulated markets can thrive and sideline unlicensed alternatives.
For iGaming operators, the message is clear: proactive engagement and consistent frameworks are key to preserving integrity and preventing migration to the unregulated market.

🔗 Edited by: @_fonta www.zonadeazar.com