7K Announces ‘Você Sabia?’ as its New Brand Ambassador
Brazil.- November 04, 2025 www.zonadeazar.com 7K announces ‘Você Sabia?’, the world’s largest education channel according to YouTube itself, as its new brand ambassador. The partnership brings together two giants of the digital world: on the one hand, one of the fastest-growing betting platforms in the country; on the other, a global phenomenon with over 46 million subscribers on YouTube and 76 million followers across all platforms.
Hosted by Lukas Marques and Daniel Molo, both listed in Forbes Under 30, Did You Know? has been making history on the Brazilian internet since 2013 by transforming curiosity into knowledge with a light, fun and accessible language. The channel is a pioneer in combining entertainment, culture and information, and is now recognised as one of the Top 5 channels in Brazil in terms of number of subscribers, accumulating over 8 billion views.
The partnership between Ana Gaming and ‘Did You Know?’ represents a strategic milestone for 7K, which seeks to expand its presence in the world of digital entertainment and connect with an increasingly broad and diverse audience. The partnership reinforces the company’s positioning as a brand that believes in innovation, responsibility and real entertainment experience.
“The arrival of “Did You Know?” reinforces our commitment to transforming the iGaming sector into a space of trust, transparency and fun. Lukas and Daniel are creators who inspire millions of people with content that educates and entertains at the same time. This synergy is perfect for what 7K believes in: combining technology and purpose, bringing knowledge and excitement to all audiences,” says Nickolas Tadeu Ribeiro de Campos, founder and chairman of Ana Gaming, the holding company that owns the 7K, Cassino and Vera brands.
Recognised for partnerships with big names in sport and culture, such as ambassadors Hulk, Xand Avião, Craque Neto and André Henning, the group is now expanding its reach into the digital and content universe, strengthening its performance among new generations and consolidating its brand as synonymous with credibility and innovation.
Over the course of 12 years, ‘Você Sabia?’ has become a global reference in educational and curiosity content, considered by YouTube itself to be the largest education channel on the planet. The project began in 2013, when Lukas and Daniel decided to create a channel that could talk about any topic, from science and pop culture to historical facts and technology, in language accessible to all ages.
Since then, the channel has collected awards and recognitions, including iBest, the Digital Influencers Award and Meus Prêmios Nick, as well as being among the Top Creators on YouTube Brazil.
In addition to the relevance of its content, Você Sabia? also stands out for its history of partnerships with major brands, including Amazon, Adidas, Pfizer, Itaú, the Government of Dubai, Ambev, Binance, Paramount, Warner, Disney, Gillette, Google, Nissan, and Colgate. These collaborations reflect the confidence that the market places in the credibility and engagement of the duo, who have built a solid and loyal community.
‘In creation or in games, if you don’t take risks, you don’t win. And 7K understands this as well as we do. You can bet on it: good things are coming!’ say Lukas Marques and Daniel Molo, creators of the ‘Did You Know?’ channel.
About Você Sabia?
Você Sabia? is the largest education channel in the world, according to YouTube, and one of the top 5 in Brazil in terms of number of subscribers. Created in 2013, it has over 8 billion views and 76 million followers across all platforms. The channel is recognised for combining entertainment and knowledge, with prominent awards such as iBest (in the categories YouTuber of the Year and Culture, Science and Curiosities) and the Digital Influencers Award.
About Ana Gaming
It is a complete ecosystem and leader in the online gaming and sports betting market, standing out for its innovation and focus on user experience. Founded in 2024, it has been growing and gaining more and more exposure in a highly competitive market. The Group is composed of renowned platforms such as 7K (7k.bet.br), Cassino (cassino.bet.br) and Vera (vera.bet.br). In addition to strategic partnerships with big names and brands in sports, Ana Gaming is committed to revolutionising the industry.
Edited by @pererarte www.zonadeazar.com