Abelson Sports Partners with BVGroup on Football Player Markets

Brazil.- November 04, 2025 www.zonadeazar.com Abelson Sports, a leading sports data and pricing solutions provider, has expanded its reach once again through a renewed partnership with BVGroup, one of Europe’s most established sportsbook operators. The collaboration brings Abelson’s Football Player Markets (FPM) back to the BVGroup platform, significantly enhancing its player-focused football betting offering.

Enhanced Football Betting Coverage for B2C and B2B Operations

The reintegration of Abelson’s goalscorer-focused FPM package benefits both BVGroup’s consumer-facing brands and its rapidly growing B2B sportsbook portfolio. The upgraded deployment offers deep player market coverage across major domestic leagues and international competitions, including newly expanded coverage in Brazil, one of the world’s largest football ecosystems.

This gives BVGroup customers a broader variety of player betting opportunities—from first goalscorer and to score anytime, to several additional markets that drive higher engagement and turnover.

Seamless Integration via Abelson’s Distribution Framework

The integration leverages Abelson Sports’ existing distribution infrastructure, enabling BVGroup to plug directly into its real-time FPM feed. With low development requirements and fast configuration, operators can instantly activate an expansive suite of reliable and data-driven pricing markets.

Key Advantages for BVGroup

  • Faster access to accurate player performance pricing

  • Scalable football market expansion with minimal development

  • Stronger market differentiation through high-performing player props

  • Improved user experience and deeper bettor engagement

The renewed partnership marks a welcome return, as BVGroup has previously partnered with Abelson on advanced football market solutions. This deal reinforces Abelson Sports’ leadership in supporting operators with flexible, high-performance betting enhancements.

Strategic Momentum Ahead of Major Football Events

With the global football calendar intensifying—and the 2026 FIFA World Cup on the horizon—the timing of this collaboration positions both companies to maximize demand for player-centric wagering.

Executives Praise the Partnership

Reuben Thomas, Sales Director at Abelson Sports, commented:

“We’re delighted to see BVGroup powering their player markets with our Football Player Markets product. Their commitment to quality and innovation aligns perfectly with our mission of delivering reliable, data-rich pricing that enhances the football betting experience.”

Eoin Ryan, Director of Sportsbook & e-Gaming at BVGroup, added:

“Abelson’s coverage, speed and accuracy make them a trusted supplier for our player market needs. Having worked together previously, we know the value they provide. Renewing this partnership strengthens our offering, and we look forward to expanding opportunities together as we prepare for next year’s World Cup.”

With increasing demand for player proposition betting, this renewed partnership underscores how Abelson Sports and BVGroup are working together to elevate football wagering worldwide.

Edited by @pererarte   www.zonadeazar.com

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